Category Archives: Back Links

Metrics Marketing Group Enhances eCommerce Capabilities and Develops Supporting eCommerce Practice Team

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Cleveland, OH (Vocus/PRWEB) February 09, 2011

Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, is pleased to announce the expansion of their eCommerce practice team developed to support the firm?s cutting-edge offerings. The recently hired Stephen Kidwell and Brandon McInnis will serve as eCommerce Practice Directors and utilize the firm?s new Magento Enterprise platform to create custom and packaged eCommerce solutions for online retailers.

Metrics Marketing chose the Magento Enterprise platform because it serves as a comprehensive software solution with best-in-class merchandising and marketing tools for companies that require a flexible, customizable, scalable platform with full support. Built on open source technology, the platform gives merchants total control at a lower price point with increased flexibility. Enhanced features like search engine optimization, mobile commerce, and catalog-management tools will allow companies using Magento Enterprise to create websites tailored to their specific needs. Both Kidwell and McInnis will integrate the Magento Enterprise platform with Metrics? core competencies for ultimate online conversion and customer experience.

Stephen Kidwell comes to Metrics Marketing with significant eCommerce technical knowledge and project management experience. In his most recent role as Senior Project Manager at Ascendant Technology, Kidwell was responsible for the implementation of complex eCommerce websites for prominent national and multi-national firms. Kidwell has held positions as programmer, software architect and business analyst with Fortune 500 companies in the consumer retail and business-to-business industries. He received his B.A. in Management and Organizational Development from Spring Arbor University and his M.B.A in Finance from New York Institute of Technology, Old Westbury.

Brandon McInnis joins Metrics Marketing with additional experience in enterprise-level eCommerce solutions and Magento integration. Prior to joining Metrics, McInnis provided strategic direction focused on conversion and online customer experience as Director of Internet Marketing for American Signature, Inc. McInnis has diverse experience with providing internet marketing and eCommerce solutions for national brands such as PetSmart, Inc., Gateway Computers, Inc., Buy.com and Sephora. He is a graduate of Iowa State University with a B.A. in Art and Design with an emphasis in Computer Animation.

?The exceptional talents of Kidwell and McInnis combined with the power of the Magento Enterprise platform, has enhanced our eCommerce solution offerings immensely,? said Dan Rose, Partner and head of Interactive Services at Metrics Marketing Group. ?Our improved capabilities enable us to design flexible, customized eCommerce solutions that will set a new standard for online retailers.?

Metrics Marketing?s ?add-on? solutions for eCommerce include in-depth analytics, their proprietary Automated, Triggered-Opportunity Marketing (ATOM(SM)), mobile site and application development, creative design, social media integration, search engine optimization, contact management optimization, email marketing, database management and usability testing. These additional capabilities can be integrated into any eCommerce solution to increase website traffic, improve the customer experience, increase conversion and build measurable results.

Metrics Marketing will attend Magento?s first annual Imagine eCommerce Conference from February 7-9, 2011 at the Los Angeles Hilton Hotel in California. The conference will focus on shaping the future of eCommerce by offering networking and educational opportunities which will feature keynote speakers from Twitter, Inc., Nordstrom, Inc., Zappos, Inc. and Magento, Inc. For companies that are interested in incorporating Magento eCommerce solutions into their business, contact Dan Rose at drose@metricsmarketing.com or by phone 877-332-9222.

About Metrics Marketing

Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, eCommerce solutions, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at http://metricsmarketing.com/.

Media Contact:

Megan Smargiasso

440-471-6011

twitter.com/MetricsMrktg

msmargiasso(at)metricsmarketing.com

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HRmarketer Announces Record Revenue in 2010 and Celebrates Ten years of Business

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Capitola, CA (PRWEB) February 9, 2011

Fisher Vista, LLC announced today that HRmarketer achieved record revenue growth in 2010, primarily due to the continued strong performance of its core software product, HRmarketer.com, and the growing demand for marketing and media relations services provided by its HRmarketer Services Group.

Used by more human resources suppliers than any other marketing or PR service, HRmarketer helps clients effectively plan, execute, manage and measure their marketing and public relations campaigns. The company’s HR marketing software includes information-rich databases, campaign management features and a news release distribution service that helps clients generate publicity, Web site traffic and improved search engine rankings.

The HRmarketer Services Group provides clients with personal assistance and expert guidance on direct email marketing, direct email list rentals, search engine optimization (SEO), web site design, advertising and media relations.

“Despite the challenging economy, 2010 was a record year in terms of our revenue growth,” said Mark Willaman, founder and president of Fisher Vista, LLC, the owners of HRmarketer.com. “In fact, the economy is part of the reason that our revenues and client base continue their strong growth. More than ever, HR suppliers need to find new ways to effectively reach their buyers and make themselves stand out in a crowded, competitive marketplace. They also have to make sure their marketing and media relations efforts keep pace with evolving technologies and best practices. And they somehow have to do all of this while holding down costs. That’s why they turn to HRmarketer. We help them achieve and manage their marketing and PR goals effectively and cost-effectively.”

Since its debut in 2002, nearly 1,000 HR suppliers have used HRmarketer, making it the most popular marketing and PR service specializing in human resources.

Enhancements Coming in 2011

Fisher Vista plans to make several significant enhancements to its HRmarketer.com software in 2011. These enhancements include:


Increasing the power and reach of our news distribution service. Clients will be able to share news with the HR community more effectively, including posting their news to social media web sites such as Twitter, Facebook, LinkedIn and industry-related blogs at the click of a button.

Upgrading the “Marketing Planner” feature of HRmarketer.com. The upgrades will enable clients to better measure and track their marketing and media relations activities. This will help them identify the activities that have the most impact, success and bottom-line value.

Launching mobile applications. One of HRmarketer’s goals has always been to help suppliers and HR professionals interface and work more effectively together. The company will launch the first of several planned mobile applications later this year.

“This is going to be an exciting year?not only for Fisher Vista and HRmarketer but for our clients as well,” said Willaman. “The powerful enhancements we’ve devised will make it easier than ever for our clients to plan, execute, manage and measure their marketing and media relations initiatives. Bottom line, we hope to make 2011 a year of growth for everyone.”

About HRmarketer.com

HRmarketer.com is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital and healthcare markets. The company has worked with nearly 1,000 human resource and healthcare providers, helping them generate publicity, website traffic, sales leads and improved SEO.

This press release was distributed through PRWeb by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Bold Software and SearchQuest Announce Best Practices For SEO-Friendly Live Chat Implementation

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Springfield, IL (PRWEB) February 9, 2011

Bold Software, a leading provider of world-class web communication tools including live chat software, today alongside one of the UK?s first SEO agencies, SearchQuest, announced a set of best practices around live chat deployments.

?As website businesses face increasingly more competition, we know that everything about their online presence matters,? stated Bold Software President and CEO Steve Castro-Miller. ?Organic search is critically important, which is why we?ve worked diligently to develop the right technology and best practices to ensure that live engagement technology is not only optimized for search engines, but can be used as an integral part of SEO and SEM efforts.?

Many websites today use some type of third party content to provide a richer user experience. Working directly with vendors who provide third party content is a key recommendation amongst website performance experts. ?As websites grow in complexity, it?s critical to monitor the performance of third-party content on a 24/7 basis from the end user perspective,? said Tina Miteko, director of corporate marketing with Keynote Systems, The Mobile and Internet Performance Authority?. ?The takeaway is that both the customer and the vendor should examine performance regularly, and work closely in order to address and overcome any challenges.?

For Bold Software?s part, the company has worked to fine-tune its offering throughout past product releases. Scripts deployed to websites for the purpose of real-time visitor monitoring have been reduced to 1/5th of their previous size, caching is used to ensure a near-zero impact on subsequent page views, and page load times have been dramatically improved through asynchronous page view tracking.

Ensuring the core technology websites utilize has been optimized for maximum performance is just one step to ensure an SEO-friendly implementation, however. Search Engine Optimization experts at SearchQuest ? a BoldChat customer ? recommend the following best practices as well.

?By following these practices, companies can not only ensure compliance with their SEO strategies,? said James Brockbank, Senior SEO Technician at SearchQuest, ?but in many cases it allows them to use chat as a competitive advantage in their efforts.?

Best Practices

1.

Super Bowl XLV: Advertising?s Winners and Losers

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Los Angeles, CA (Vocus/PRWEB) February 09, 2011

This past Super Bowl Sunday, Wpromote, Inc., online ad agency and #1 search marketing firm globally, opted not to pay much attention to the big game, and decided to focus on who they consider to be the true stars of Super Bowl Sunday: the advertisements. They then populated nearly every statistic one could possibly imagine about this year?s Super Bowl ads (and even some you might never wonder) in the form of an ?infographic?: a visual representation of information, data, or knowledge, which has recently become a popular online marketing tool.

?The Super Bowl is the single most viewed sporting event in the United States. Every year the top two teams in the NFL collide for the rights to hoist the Vince Lombardi trophy and be anointed Champions. That being said, do you remember who won Super Bowl XXIX? Yeah, neither do I. But do you remember the Budweiser commercial that launched that same year, starring three frogs ?Bud? ?Weis? and ?Er?? I would bet that you do.? said Maria Sass, PR Manager at Wpromote.

Statistics gathered from Sunday?s game include ?Biggest Advertisers? by industry (in which case, the automotive industry takes home the trophy), celebrity endorsements, and then some things that might not cross consumer?s minds. For example, ?If you ate one of each food mentioned during the Super Bowl commercial spots, what would the total calorie count be?? Staying true to Wpromote roots and services, online advertising and social media stats were also included. It showed that BMW gained 14,470 fans as a result of the Super Bowl, which is the most out of any of the advertisers, and 12 ads sent viewers to their brand?s Facebook fan page, where as only three mentioned Twitter.

As Super Bowl XLV was the most watched program in television history, it is fair to say that the Green Bay Packers, FOX Sports? network, and all advertisers, are this years Super Bowl winners. To view all stats contained in the infographic, visit: Wpromote.com/superbowl

About Wpromote

Wpromote is an award-winning online advertising firm headquartered in El Segundo, CA. Founded in 2001 by Michael Mothner, Wpromote has helped over 35,000 clients grow their businesses online through PPC Management, SEO, Social Media, Conversion Optimization and more. Wpromote is the world?s #1 ranked search engine marketing firm by TopSEOs.com and a four-time Inc 500|5000 honoree, which ranks the fastest growing private companies in the country.

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Splash Media Launches Nationwide Social Media Boot Camp for CEOs

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Dallas, TX (Vocus/PRWEB) February 09, 2011

Splash Media, the largest social media marketing agency in the Southwest, is presenting nine dates for the highly acclaimed Social Media Boot Camp for CEOs series in February.

CEOs from San Francisco, Atlanta, Boston and Denver are invited to attend a comprehensive session covering effective social media marketing, search engine optimization and future web trends. The Social Media Boot Camp for CEOs is a continuing series of free 90-minute seminars designed to help business professionals choose the best tools for their organization.

FEBRUARY 9: ATLANTA, GA

JW Marriott Atlanta Buckhead 9:00am or 1:00pm

FEBRUARY 10: ATLANTA, GA

Atlanta Marriott Perimeter Center 9:00am or 1:00pm

FEBRUARY 9: BOSTON, MA

The Westin Boston Waterfront 9:00am or 1:00pm

FEBRUARY 10: BOSTON, MA

Hyatt Regency Cambridge 9:00am or 1:00pm

FEBRUARY 15: SAN FRANCISCO, CA

JW Marriott San Francisco Union Square 9:00am or 1:00pm

FEBRUARY 16: SAN FRANCISCO, CA

JW Marriott San Francisco Union Square 9:00am or 1:00pm

FEBRUARY 17: SAN FRANCISCO, CA

Renaissance ClubSport Walnut Creek Hotel 9:00am or 1:00pm

FEBRUARY 23: DENVER, CO

The Westin Westminster 9:00am or 1:00pm

FEBRUARY 24: DENVER, CO

JW Marriott Denver at Cherry Creek 9:00am or 1:00pm

Business leaders seeking additional information regarding Facebook, Twitter, YouTube and online content will have their questions answered by an industry pro, Paul Slack. Splash Media principal and co-founder Paul Slack, a 20-year veteran of internet marketing, leads the Boot Camps. In addition to the industry expertise of Slack, each complimentary session will answer the following questions:


What is social media?
What does the Fortune 100 know that I don?t?
Why is it so important for my business?
How do I use social media to create new customers?
How do I get started?

About Splash Media: Splash Media LP, based in Addison, Texas, is one of the social media agencies in the Southwest providing internet marketing, social media marketing and strategic video solutions. Splash offers a unique mix of services that blending interactive digital marketing with Emmy Award-winning video production.

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Related Search Engine Optimization Press Releases

Brian Clark of Copyblogger Presenting At DFW Search Marketing Association on February 16 at 6:30PM at the Renaissance Hotel In Richardson

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Dallas, Tx (Vocus/PRWEB) February 10, 2011

On February 16 at 6:30PM at the Renaissance Hotel In Richardson, Brian Clark of Copyblogger will be presenting at the monthly meeting of DFW Search Marketing Association.

Creating compelling content is the New Advertising and Brian is considered one of the top content marketing experts in the world; ranked #1 in the AdAge Power 150 list of marketing blogs. Brian will be discussing the role of content marketing with a specific focus on SEO copywriting. This presentation is a must-attend event for copywriters, SEO professionals and online marketers involved in search and social media efforts.

Registration for the event can be made at http://dfwsem.memberlodge.org. The cost is free to members and $ 35 for non-members. Due to the expected turn-out, pre-registration is required for all attendees.

Brian Clark started Copyblogger.com in 2006 and quickly gained a world-wide following for his in-depth authoritative approach to copywriting and online marketing. Today Brian is a respected online marketer; frequently keynoting industry events like PubCon, BlogWorld and Affiliate Summit and followed by more than 68,000 people on Twitter, over 130,000 RSS readers and 500,000 visitors to the site per month.

As the CEO of Copyblogger Media, Brian is directly responsible for the growth and direction of numerous online applications and media assets including StudioPress, Scribe SEO, Teaching Sells, Third Tribe and the soon to be announced Premise application.

Brian?s mission is to empower empower online writers and content producers to command attention, create engagement, and influence people as powerful players in the new media revolution.

Please join DFWSEM on February 16 at 6:30PM at the Renaissance Hotel In Richardson to here from one of the true luminaries in online marketing.

About the DFW Search Engine Marketing Association (DFWSEM):

Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country.

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

PROMOTING SEARCH ENGINE MARKETING IN THE D/FW AREA

The Dallas/Fort Worth Search Engine Marketing Association?s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. We accomplish this through networking, education, and promotion of search engine marketing in the North Texas area. Our members are highly skilled in the areas of copywriting, web hosting, web design, web analytics, internet application development, affiliate program development and strategy, social media, search engine optimization, PPC campaigns, as well as emerging media.

The Dallas / Fort Worth Search Engine Marketing Association is dedicated to the following principles:

?Educating North Texas businesses and marketing managers about the value of search engine marketing

?Promoting the search engine marketing industry in North Texas and surrounding regions

?Recognizing the value North Texas search engine marketers provide to businesses, advertisers, and search engines.

Sponsoring DFWSEM:

DFWSEM Association members cumulatively represent over $ 100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influencers. To find out how to sponsor a monthly meeting or other opportunity, contact DFWSEM at info(at)dfwsem(dot)org.

DFWSEM Speakers Bureau

Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, PubCon, and WebmasterWorld, among many others. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information.

The DFWSEM Association welcomes requests to speak to the group at info(at)dfwsem(dot)org.


Press Release submission provided by SMB SEO Dallas Internet Marketing Agency

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Matchbin Digital Network Announces Storefront Microsites for National Brands

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Salt Lake City, UT (PRWEB) February 10, 2011

Matchbin, Inc., the leader in local digital advertising solutions, today announced the availability of Storefront, a hyperlocal microsite solution to give national and regional brands a local voice. With Storefront, each store or location within a national chain can take advantage of Matchbin?s large network of online media publications and business directories for improved local search engine optimization (SEO) both online and on mobile devices. Matchbin Digital Network?s 750+ media sites around the country create for national brands an engaging consumer experience with dynamic, local content on multiple platforms: online, on mobile devices, and on the iPad through our Editionals? iPad publishing platform.

?We?re very excited about Storefront and what it can do for large businesses who struggle with how to engage local customers,? said Reed Brown, CEO of Matchbin. ?We?ve been connecting local businesses with local customers for a long time, and think this solution can translate very nicely to help national brands at the local level.?

Now franchise organizations can employ a scalable approach to local community engagement through a turnkey network of hyperlocal microsites. Content is easily managed and monitored at the local or national level through a simple dashboard that measures performance and reach.

Storefront?s easy-to-use social media platform gives franchisees and local managers the tools they need to interact with local customers, all within the rules of engagement set by the national brand. And every Storefront is automatically optimized for mobile devices putting your brand in front of a brand?s most valuable customer demographic when they?re most likely to search for them.

?Going local is no longer about buying keywords or targeting banner ads to a zip code,? said Brown. ?It?s about really engaging with a community and organically putting your brand where people want to find it.?

Features of Matchbin Digital Network include:

Everyteam Launch Online Sports Merchandise and Apparel Superstore

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New York, NY (PRWEB) February 10, 2011

Everyteam has launched an online sports merchandise and apparel superstore. Powered by Team Fan Shop a leading provider of outsourced e-commerce solutions in the sports merchandise industry the partnership will allow Everyteam to broaden it?s online offering of sports merchandise and apparel for sports fans and shoppers at http://www.everyteam.com.

Founded in 2010 the company features an endless assortment of sports apparel, merchandise (sports jerseys, hats, t-shirts) and sports gear including NBA shop, NFL shop, MMA shop, NHL shop, MLB shop, Premier League and College Apparel. Everyteam carries a majority of major brands from Nike, Adidas, Reebok, New Era, Under Armour, Champion, Cutter & Buck and more. In addition they offer a flat shipping rate on a variety of items, a 365-day return policy and a call center to handles customer inquiries and questions.

Originally a sports social network, web analytics indicated that visitors came to the site expecting sports merchandise so the founders scrapped the sports social network and began selling sports merchandise ever since. Team Fan Shop will support Everyteam.com and it?s digital group with initiatives in marketing, extensive A/B testing, web analytics, email marketing campaigns, database management, search engine optimization, social media marketing and product fulfillment.

Sports merchandise sales are a multi-billion dollar industry; and sports-related businesses are amongst one of the web?s fastest-growing categories. “Our goal is to provide every team for every fan and make Everyteam.com the ultimate sports store by enabling our customers to purchase anything related to sports from merchandise and memorabilia in one location?, states Jason Morrow, co-founder.

The turnover of sports merchandising income in the United States is in the region of $ 15 billion each year. Licensing goods represents 5.4% of total money spent on sports; and sports-related businesses are amongst one of the web?s fastest-growing categories. ?With our offering, it?s important to have a strategic partner that can manage our growth. Research indicates online retail shopping will account for 8 percent of total retail sales, and will grow at a 10 percent compound annual growth rate (CAGR) over the next five years to reach $ 249 billion by 2014. Three product categories dominate online retail: apparel, footwear, and accessories, so as a company we?re strategically aligned with the continued growth of online retail. Together, those categories represent more than 40 percent of total online retail sales in the US. By 2014, 53 percent of total retail sales in the US will be influenced by ecommerce. Our respective joint initiatives will bring best-of-breed merchandising capabilities to make us the world?s fastest growing sports ecommerce platforms ?, states E Patton, co-investor.

About Everyteam

Everyteam is a privately owned sports merchandise company headquartered in Virginia, offering the largest selection of officially licensed team and league products found anywhere on the web. The founders took their fanatical passion about all sports and sought to develop an exciting online shopping experience and offerings for sports fans.

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Portland Website Design Company Donates Services to Oregon Speech Pathology Academy

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Portland, Oregon (Vocus/PRWEB) February 10, 2011

Webfor, a Portland website design and SEO company, has donated its services to the Oregon Speech Pathology Academy (OSPA) in an effort to lift its web presence and visibility.

The OSPA has some personal meaning for Webfor President Kevin Getch, as his wife, Jennifer Getch herself a speech pathologist who has run her own practice since 2009.

?Giving back to the community we work and live in means a lot to us as a company,? says Mr. Getch. ?But this was important to me personally as well because my wife is a speech pathologist.?

When Webfor embarks on their web marketing campaign on behalf of the Oregon Speech Pathology Academy, the company will be offering a comprehensive servicing package. Included in Webfor?s pro bono services for OSPA are a website redesign, search engine optimization, social media campaigns with the likes of Facebook and Twitter, and additional content creation to flesh out the OSPA?s message.

When Webfor?s web design and marketing efforts are complete, the goal will be to have OSPA?s online profile and mission raised considerably and the organization?s ongoing goals and activities easily accessible for current and prospective members alike.

About OSPA

The Oregon Academy of Speech Pathology (OSPA) is designed to meet the educational and networking needs of speech-language pathologists (SLPs) in the Portland, Oregon metro area. Group meetings are held on a regular basis, with each being centered around a specific unique theme involving the speech pathology profession. To become a member of OSPA, you can go to their website http://www.oregonspeechpathacademy.com to complete the application process.

About Webfor

Webfor is a Portland website design and SEO company that services clients in Portland, Oregon and beyond. In addition to design and SEO services, Webfor offers its clients an end-to-end virtual internet marketing department that helps companies increase sales and gain a strategic advantage over their competition.

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Creative Team Launches Podcasting Production Service

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Asheville, NC (PRWEB) February 10, 2011

2Podcast?, a joint venture service of 2BruceStudio and LBE LLC, announces the launch of its turnkey podcast production and dissemination services for businesses, associations, media outlets, and institutions.

2Podcast provides a cost-effective way for companies to create audio programs that can be delivered to any Web site, computer, or mobile device. The service includes all aspects of podcast production, from script development to recording to uploading the completed podcast. 2Podcast uses advanced recording and telephony technology to create broadcast-quality audio recordings remotely, thereby eliminating the need for subject experts to travel to a recording facility or for the execution of a complicated on-site recording session. 2Podcast allows businesses to cost-effectively embrace the benefits of corporate podcasting to build their brand and enhance their online presence.

“The need to take advantage of podcasting to communicate with customers, prospects, and the broader market is increasing,” says Marty Weil, president of LBE LLC. “Enabling your key audiences to listen to and download a podcast is a practical and efficient way to communicate with today’s professionals while building the credibility of your Web site. Providing quality content will not only produce long-term listeners and subscribers, but also strengthen the search engine optimization of your Web site or corporate blog.”

“While it is true that a podcast can be recorded and uploaded by virtually anybody,” says Bruce Sales, president of 2BruceStudio, “in reality, a great deal of technical complexity, including editing and mixing, must be handled professionally. The quality of each podcast should reflect the high standard of your company’s brand.”

2Podcast also provides online magazines and media outlets with the means to generate audio news, information, interviews, and features from the ground up. These could include recording phone interviews; story and feature narration; editing, processing, and audio mixdown into podcast format; and the creation of audio templates (i.e., intros, outros, sound signatures, etc.).

For more information, please visit http://2Podcast.com.

About 2Podcast

2Podcast is a full-service, turnkey podcasting production service offered jointly by 2BruceStudio and LBE LLC. 2Podcast combines the production and recording capabilities of 2BruceStudio with the project management and creative talents of LBE LLC. 2BruceStudio and LBE LLC are both located in Asheville, NC.

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