Tag Archives: Google

Investors, Angels, High Tech Investment Capital Sought for iSiT Software – Google, IBM Ranked First Place Startup

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Tel Aviv , Israel (PRWEB) February 17, 2011

Say you’re reading a news or feature article on the Internet from Google News, The New York Times, AP, Reuters, Wikipedia or a Blog regarding a hard to believe, a new state-of-the art mobile phone that just seems too good to be true. Maybe you just read reports about violent riots in Egypt, Yemen or Iran or perhaps a news story about a raging forest fire in California or natural disaster that’s occurring in some corner of the world. You saw a headline about the financial insolvency of another Europe country or the closing of your local bank. You say to yourself, “Is it a fact? Is it true?”

“The iSiT online, fact checking software application is being developed so that people can verify the credibility of online information in real time,” says David Marcus, CEO of Isit Ltd.

“This highly creative startup idea was judged as the first place winner by Google, IBM and Sun Microsystems at a Startup Weekend Israel competition,” says Marcus.

Marcus says that during 2010 the original team of founders reorganized themselves into a company called Isit Ltd., brought in some new key people, posted its Website at http://www.isitfact.com and wrote a comprehensive business plan and product roadmap to attract investment capital.

Today large amounts of information found on the Internet are often subjective, reported with a bias or with intent to distort or misrepresent facts. Almost anyone can post a blog online or publish information on such sites as Wikipedia.

“People have rightfully become highly skeptical of what they read online and what information they can rely upon,” says Marcus.

“Online information has become the lifeblood of our work, investments, finance, business, trade, leisure, entertainment, friendships and families. iSiT? will be used by millions of people that need to quickly check the credibility of general news, finance, political, sports and entertainment and pass it on to their social networks including Facebook, Twitter, LinkedIn and YouTube. Currently there is no professional, quick and reliable method by which a person can verify the credibility of information online in real time. The award winning iSiT Internet fact checking software application fills this gap.”

iSiT is a Web 2.0, Web 3.0 software application based on deep knowledge of data base integration, a clever application of journalistic principles and its integration with SEO algorithms. Because iSiT is a computer generated service which takes into account changing reliability factors, the most reliable news sources and massive amounts of data there is no need to wait for the human response and no need to deal with human subjectivity which might lead to error. A provisional patent has been filed on the software application.

“The iSiT software will provide its users with ‘credibility in a click’ “, said Joel Leyden, Isit Senior VP of Marketing.

“We envision three target Internet markets for generation of revenues: the PC market, the corporate B2B market and the B2C smart phone application market. In addition, advertising and licensing opportunities will be aggressively pursued.”

“We are seeking immediate investment for this Google, IBM judged award winning software application,” says Marcus.

“We are speaking with a select number of VC, Angels, private investors and capital groups from New York, South Korea, Israel and the UK to France, Germany, Japan and China and want to widen the number of interested parties and potential partners,” says Leyden.

“When potential investors such as Google, Microsoft, Yahoo, AOL, Facebook, HP, SONY, Apple, Amazon, Citrix, Intel, Qualcomm, ARC Angle Fund, Trident Capital, BlackRock, The Blackstone Group, Barclays Global Investors N.A., Lehman Brothers – Wealth and Asset Management Division, Osage Partners, Goldman Sachs, i-Hatch Ventures, Launch Capital, Genacast Ventures, GSA Venture Partners, UBS AG, Barclays Global Investors, State Street Global Advisors, JPMorgan Chase, Chris Dixon, Ron Conway, Reid Hoffman, Esther Dyson, Peter Theil, Marc Andreeson, Arnon Katz, Jeff Bezos, Chris Sacca, Mike Maples, Andy Bechtolsheim and others whose investments are listed on NYSE, NASDAQ and AMEX equity markets are seeking creative consumer Internet, new media, social media, Web 3.0 software applications that could enhance their ROI they become more than eager to share coffee with us.”

Leyden, an Internet pioneer who co-created the first Website in Israel and serves as a social networking and new media consultant to dozens of global organizations including two governments, says that those industries which would benefit from IsIt Software would be financial and brokerage firms, news, information, database and editorial distribution services, security, intelligence INTEL agencies, academic institutions and political parties.

“We have a winner. We just want to make sure that the baby is born and developed in the most effective, practical and timely manner.”

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Take your Website to the Top of Google with webShine

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Aspen, CO (PRWEB) March 2, 2011

Lindsay Reither and Lori Calcott are pleased to announce a new search engine marketing marketing and web analytics business, webShine. Located in Aspen, Colorado, webShine creates custom search solutions solutions, and utilizes Google Analytics and Google Website Optimizer to measure results, and improve on site performance.

webShine has a variety of tools in its arsenal which in combination create integrated search strategies. From paid search (PPC) and search engine optimization (SEO), to local search and social media, webShine can take your business to the top of Google, driving high quality traffic, and most importantly new sales.

What makes webShine unique?


Collaboration: webShine operates transparently with consistent customer reviews and reporting each month. The success of our campaigns rests on collaboration and thus we work with the customer to create a search engine marketing team.

Custom Solutions: No two business are the same, and thus successful search marketing requires a custom approach.

Exclusive Relationships: To avoid conflicts of interest, webShine provides search marketing services to one business per location and industry.

High Value: webShine strives to provide high value search marketing and web analytics services through reasonable cost and excellent service.

Results Oriented Solutions: Success is measured against ROI, and thus driving new sales webShine’s number one priority.

Focus on Giving Back: webShine is committed to making a lasting positive impact both locally and globally. webShine offers highly discounted rates to non profits, and waive our fees to help small, local businesses in developing countries enter into the online space.

Contact Lindsay Reither and Lori Calcott at webShine to learn more.

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Google – On2 Merger Could Advance Online Video Marketing ? and Accessibility

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Lewisville, Texas (Vocus) January 12, 2010

On January 7th, 2010, Google, Inc. raised its offer to On2 Technologies, Inc., hoping to close the deal on a merger with the video compression technology company. This isn’t just good news for On2 shareholders, but could be a boon for savvy small businesses as well. SEO consultant Eric McGehearty thinks the Google video deal will have an impact on online searches.

?I see Google pushing video as a larger component in search results,? says McGehearty, who owns Globe Runner SEO, a search engine marketing and website optimization company. McGehearty, who?s been tracking the relevance of video in search results, is now encouraging his clients to include properly formatted videos in their websites.

Proper formatting is key to video marketing, says McGehearty? and that formatting includes closed captioning. ?Because Google will be looking at all content, it?s important to have captioning, and it?s another reason to make certain to include alt tags on all graphics.? He?s happy to encourage his small business SEO clients to add this technology: ?Not only is this of value to business by making there videos and sites more searchable, it increases website access for people with disabilities.?

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Goebel Group SEO LEGAL, A Free Browser Toolbar for Law Firms to Manage their Google, Yahoo, and MSN Search Engine Optimization and Search Engine Advertising Campaigns

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Cleveland, OH (PRWEB) April 11, 2005

Goebel Group Inc. A leading Search Integration and Service Company today announced SEO LEGAL, a free custom toolbar for law firms to manage their Search Engine Optimization and Search Engine Advertising Campaigns. “Law firm are getting more competitive and need to use the power of search engine marketing to get and retain clients in specific practice areas. These practice areas have specific keyword that can translate into hundred if not thousands of searches per month. The law firm the places high in natural search ranking or advertise with Pay Per Click campaigns can generate significant revenue for their firm.” said Dave Goebel, president of Goebel Group, Inc.

Features of the SEO LEGAL toolbar include, the ability to search the web with Google, Yahoo, MSN Search, and Clusty to compare search ranking. Keyword popularity and suggestion tool, Ad cost estimator, links to Google AdWords, Yahoo Internet Marketing, and MSN AdCenter. In addition the SEO LEGAL toolbar offers links to various local directories to submit law firm website information including Google Local, Yahoo Local, and True Local for quick profile submission.

The Goebel Group SEO LEGAL toolbar gives the user all of the resources that a law firm needs to get started with optimizing their website for higher natural and organic search results placement and for creating a successful internet marketing search engine advertising campaign.

Features Include:

Show a text only version of your web page, to see what the crawlers see.

When was your web page last indexed, to determine how often your website is crawled?

What are your web site ranking, reach, and average number of page views.

Links to popular web site analytic tools

Graphically show how your website ranks in various search engines

PPC cost comparison based on specific keywords.

Topics include SEO best practices, how to get started with SEO, how to write content for high ranking, how to convert your existing contend to be optimized for the web.

How to start a PPC campaign, identifying keywords and phrases, how to track conversions to determine your ROI

Access to other services including:

SEO and PPC knowledge base

SEO and PPC Mentor program, just email or call in your questions about SEO and PPC and we will call you back to discuss your specific request.

System Requirements:

Microsoft Windows 98/NT/2000/ME/XP

Microsoft Internet Explorer 5.5 or higher

A Firefox browser edition will also be available.

About Goebel Group Inc.:

Goebel Group Inc. is a leading integrator of search technology products and services. The privately help company helps its clients maximize the productivity of their employees, partners, and customers by utilizing industry leading search technology. Clients are in the legal, financial services, federal and state government, healthcare, manufacturing, transportation and other industries. The Goebel Group has created the popular Desktop Search Tool Matrix http://www.goebelgroup.com/desktopmatrix.htm and the Search Appliance Matrix http://www.goebelgroup.com/sam.htm to assist individuals and organizations when making desktop search and enterprise search product selections. Goebel Group products include custom branded toolbars for Intranets, Portals, and websites. In addition the Goebel Group offers services for search engine optimization and search engine marketing campaigns with Google AdWords, Yahoo, and MSN AdCenter.

Google, Google Desktop Search, Google Mini, Google Search Appliance, Microsoft, Microsoft Windows, and Microsoft Internet Explorer, AOL, MSN Search and Yahoo are all trademarks of their respective companies.

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A Quick Intro to Google Places SEO

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Search Engine Optimization, or SEO, has branched out in recent years to include facets such as social media and local search. Local search has especially benefitted from its own form of SEO, and local businesses are engaging in local SEO more and more often. To give you an example of what local SEO entails, we’ll take a look at some possible strategies to engage in Google Places SEO . We’ve talked before about where Google Places gets its data, but how do you use that for a local SEO campaign?

First, you need to make sure your Google Local profile is as fleshed out as it can be. This doesn’t include just your basic contact information, but pictures, videos, reviews and other forms of content. Google likes to see that a business is not only active, but generating a community of reviews and responses, so having a vibrant community on Google itself will help.

Secondly, you need to make sure that you not only have profiles for your businesses on websites such as Yelp and FourSquare, but that those profiles are also fully fleshed out and active. This includes video, pictures, stories and even deals and contests as well, as this incentivizes users to come and use these services. Google Places pulls data from these sources, so having these profiles fully fleshed out will go a long way toward making your Google Places page more valuable.

Finally, you need to be included in the lists of third-party local data providers such as Localeze, InfoUSA, Axiom and others. Getting included on these lists isn’t free, but Google relies heavily on them to make sure their contact data for the businesses in their database is correct.

These are some of the ways one can engage in local seo for Google Places. If this sounds like a lot of work — and it is — and you don’t feel you have the time or wherewithal to accomplish this, contact 180Fusion. Our Local Maps Fusion solution takes these and other factors into account and helps to raise the rankings of your Google Places page to a place where more people will see it, getting you more traffic and more business as a result.

John Davis is an SEO expert. He regularly writes about the various faces of local seo experts, google local maps

Google LSI and Your Website SEO Rankings

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The ranking algorithms for Google and other search engines are constantly changing. Rumor in search engine forums has it that Google is giving more weight to latent semantic indexing (LSI) in its latest ranking algorithm update. Many people have been noticing a wide shuffle in search relevancy scores recently. Some of those well in the know attribute this to latent semantic indexing.  Even if they are not using LSI, Google has likely been using other word relationship technologies for a while, but recently increased its weighting.

What Is Latent Semantic Indexing?

LSI means that a search engine tries to associate certain terms with concepts when indexing web pages. Initially, search engines would look solely for the presence and frequency of keywords on a webpage to determine relevancy. But such an approach can result in poor results. Latent Semantic Indexing (LSI) is an approach to understanding keywords in the context of the words on the entire webpage.

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Google has been using this concept to determine suitable ads for its AdSense service for some time now. It seems that Google is now also using this concept to improve the quality of its search results. For example, Paris and Hilton are associated with a woman instead of a city and a hotel, Tiger and Woods are associated with golf.

Why Is This Important To Your SEO Activities?

If Google uses this concept in its ranking algorithm (which is very likely) then its advisable that you don’t focus on a single keyword, but on a set of related keywords with your search engine optimization activities. You should optimize some of the pages on your web site for keywords that are synonymous with the keyword you’re targeting.

When you exchange links with other web sites, make sure that you vary the link text to your web site so that it contains different variations and synonyms of your keyword.

eSign Web Service, a leading  SEO service provider, specializes in exclusive LSI-SEO technologies. Our team of Latent Sematic Indexing specialists customize search engine optimization solutions that establish and maintain top Google keyword positions for leading companies worldwide. Our proven team of organic SEO experts provide exclusive LSI and SEO technologies that focus on implementing proven Latent Semantic Indexing (LSI-SEO) strategies that promote content relevance. Discover the advantages of enhancing website content through Latent Semantic Indexing (LSI-SEO), and discover the semantic relationships of content, text, and documents that when properly optimized leads to better overall data retrieval performance.

eSign Web Services writes about the Google LSI which is related to Internet Marketing Company India and SEO Ranking, to get more information about Search Engine Optimization Service and Google Updates, Please visit here eSignwebservices.com

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SEO Melbourne Services After The Arrival Of Google Instant

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The process of search engine optimization is all about thinking and thinking hard about what all keywords are used by the users to find whatever they want using the search engines. It is not only the users which form one end of their consideration, but also what is liked by the search engines which is at the other end of the spectrum. The SEO processes were oriented towards seriously keeping both of these spectrums in perspective while delivering the top rankings of the sites on the search engines. SEO Melbourne services traditionally looked in what all words are being used by the net users to search for the things and also experimented with a number of on-site and off-site variables to know which ones are liked by Google to rank the sites higher.

Then, Google, true to its unpredictable nature, brought out some new features in its search engine by making Google Instant. Thankfully for the numerous SEO Sydney providers and SEO Company Sydney service takers, Google Instant did not fiddle with the ranking algorithms, keeping all the ranks of the site intact. SEO Melbourne providers would have heaved a sigh of relief when the rankings were left untouched and their efforts did not go down the drain. But, there are some very strategic changes that Instant now ushers in.

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The first is that the onus of searching more appropriately has now shifted to the users. Instant has improved its interactive interface with the users. With the prediction queries now appearing with every typed alphabet the general searchers will have a number of options appearing in front of them. They can use these queries to guide them to reach the right result pages. SEO Company Melbourne can no longer ignore these prediction queries since these can be the potential keywords as well.

The second is that Instant displays the preview of the webpage which appears on its result pages. This again puts the onus on the users to select the site which is appealing in its preview to click on it. This means that the now, the attractiveness of the site will also be a factor which will guide the clicking action of the internet users. So, the SEO process revisits the importance of web design. The SEO Melbourne companies which ignored the designing aspects earlier and never provided those services, will now have to reconsider their decision.

The third important aspect is that since the users can now make use of the prediction queries, there is likely to be a trend of using these more than typing in the long-tail keywords. So, the SEO Melbourne companies might have to refocus on the smaller keywords, which might also mean more competition to be met and increased work.

The SERPs of Instant change in the real time, as the keywords are typed in the search engine. This means that the users, if they have to make their searched more meaningful and effective, might have to think a little bit on the order of the keywords to be entered. This was done mostly by the SEO Company Melbourne in the past but it will now be done by the users as well.

SEO Company Sydney is leading SEO services in Australian wide. Seo Sydney and Seo Melbourne offered best service that increase your web site traffic online and become your business worldwide.

Tips on Google Search Engine Optimization Service

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Search Engine Optimization or SEO is the most important strategy which is employed to enhance the search engine ranking of a website and in the process helps generate traffic to a website. SEO has been an integral part of small business search engine marketing whereby a webpage can gain better position in search engine ranking. Search Engines, namely, Google, Bing, Yahoo, MSN and others follow a variety of crawling technologies and tracking methodologies to study and analyze key phrases, keywords and the key titles. The search engines also check for unique content in the websites. The content needs to be informative and keyword rich. Since, the users conduct online searches by entering specific phrases or words, analyzing the right keywords, phrases and titles for a website is one of the important things implemented in the SEO services in order to enhance the visibility of the website. As search engines tend to track new information and keywords in the websites, they are studied and tracked and consequently ranked against other sites. Search engines usually rank a website according to keyword density, number of relevant back links as well as on the basis of daily traffic ratings. There are several techniques that are employed in Google search engine optimization service and to derive the optimum result, it is better to hire a professional online marketing firm, which offers all inclusive SEO services.

A professional online marketing firm boast relative know how in SEO techniques and methodologies. The SEO experts, by using the latest tools such as Google Adword tools, Google Keyword tracker tools, link building tools, wordtracker, keyword density checker, keyword optimizing tools and more, tend to boost the website’s rank against organic searches.

While a SEO firm is seeking to optimize a webpage for Google, there are certain things that ought to be kept in mind. The first and the foremost thing to remember in Google search engine optimization is that Google search result page lists the organic search results and sometimes, paid search results which is denoted as “Sponsored Links”. However, putting an advertisement with Google will never have any effect on the ranking as Google does not rank websites on the basis of any payments made to them. Actually higher page ranks in Google does not require spending a fortune, rather there are certain techniques, which if followed in the proper way, can immensely help in optimizing a website. There are free resources such as Google webmaster tools, webmaster blogs and Google discussion forums wherein there are tons of information regarding optimizing a website for organic search. Furthermore, there Google webmaster Central is another source of reference wherein you can get info on paid search. So, if you are thinking to optimize your website all on your own, it is recommended that you become familiar with how Google and other search engines work.

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For Google search engine optimization, there are some of the key processes which you need to be aware of for gaining optimum result. The first and the foremost thing that you ought to know about is ‘Crawling’. Crawling is the process through which Google robot or spider, known as ‘Googlebot’ fetches the updated pages to the index. Googlebot employs algorithmic procedures, that is, the computer programs determine which sites need to be crawled and how often crawling is required and how many pages are needed to be fetched from each site. Google does not accept payments to crawl a website; rather, it keeps the searching procedure out its revenue-generating services.

The next important thing in Google search engine optimization is to have know-how about indexing. Each pages that Google robot crawls are processed so as to combine a huge index of all the words that are seen in the page and their subsequent location on each page. Furthermore, the informations that are available in the content tags, such as the title tags, ALT tags are also processed. Herein, it is aptly clear why developing title and the Meta tags hold such importance. However, Google robots cannot process all kind of content, for example dynamic page content or rich media files are not processed.

How Google list results?

When a query is put in, Google searches its index and lists the webpages that are relevant and matching to the search query entered. This relevancy is determined by several factors and PageRank is one of the vital factors through which relevancy is determined. PageRanks in Google evaluate the importance of a web page based on the incoming links that are coming from other pages. Each link that is directed to your webpage from other websites adds to your website’s PageRank. However, Google also identifies the spam links and other negative measures that are employed to enhance PageRank. Google best fetches those links which are based on good quality content. Thus for effective Google search engine optimization service, it is important to make your website friendly to Google’s crawling and indexing functions.

For small business, search engine marketing has sowed fruits of success. SEO is a cost effective measure that boost the page ranks, enhance the visibility, generate traffic to the website and in the process, and help to meet the end to end business requirements. There are many professional companies that offer SEO services to business firms, but it should be confirmed that these SEO service providers adhere to the ethical measures of promoting the page ranks. Proper kind of small business search engine marketing tends to offer a long term benefits to enterprises. To maintain top search engine ranking and for enhancing the brand visibility, it is important to frame right strategies and approach in the right ways.

Jacques Neel is a Google search engine optimization expert. He offer valuable insights on small business search engine marketing and how it can affect the business houses in terms of enhanced brand visibility and better search engine results.

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LocalHood.ca to Add Google +1 Share Button

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Toronto, Ontario, Canada (PRWEB) October 07, 2011

LocalHood.ca has announced that it is adding the Google +1 button to its advertiser place pages. The LocalHood.ca place pages currently support sharing with most of the top social networking sites on the web including Facebook.com and Twitter.com.

The Google +1 share button will be prominent on all LocalHood.ca place pages and it will allow a visitor to share the link to a specific place page along with a rich snippet (image plus excerpt/description) directly to the visitors Circles on Google+ (Google Plus). Clicking on the Google +1 button will also highlight the link to the visitors Google contacts and their contacts in Google search results.

Google Plus has been highly anticipated and much talked about since its 2011, phased out, release. Its user numbers are estimated to be more than 25 million according to comScore and increasing. The addition of the share button to the LocalHood.ca directory is in step with the directory’s focus on being a leading, local business web presence promotion opportunity for Canadian businesses and for other places of interest that include non-profit organizations and for Canadian Civic & Community resources.

In addition to becoming Google +1 enabled, LocalHood.ca will be adding other impactful features to the sites base code that will improve its place page functionality for advertisers. The sites css is set to receive a complete overhaul that will make it more light weight for faster loading webpages. Page load speed affects visitor experience and it is also a factor in seo performance.

SEO stands for Search Engine Optimization which is the process of improving the visibility of a website or a web page search engines with a specific focus on Google, Bing and Yahoo. With the popularity of Google +1, visitors will have another option for sharing listings with others in their online networks. Getting its pages shared will help a local business increase its online discoverability.

LocalHood.ca is testing other design tweaks and observing onsite visitor behaviour that will set the direction for other improvements. The current redesign will also update the site’s mobile html so that the site will look even better on hand held mobile devices.

About LocalHood.ca

LocalHood.ca is an emerging, online Canadian business directory that has recently launched as a live beta site. LocalHood.ca presently hosts location based information for more than 100 local Canadian places of interest and they continue to selectively add new businesses and business categories in advance of their official site launch which is projected to sometime in early 2012.

“LocalHood” is a LocalHood Marketing trade mark. For more information, go to LocalHood.ca. Questions can be directed to (289) 752-7335 or toll free 1-888-975-9222 email: info(at)localhood(dot)ca

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Search Engine Marketing Firm BeyondROI™ Integrates Google and Yahoo!-Overture APIs Into Its Next Generation Search Engine Marketing Technology Platform

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Hallandale, FL (PRWEB) July 28, 2005 -

BeyondROI, a leading provider of search marketing services and proprietary search marketing technology, today announced it has incorporated the Google AdWords and Yahoo!-Overture APIs (Application Programming Interface) into its next generation technology platform to facilitate near real-time campaign adjustments for its clients.

“BeyondROI’s focus is to maximize our clients return on investment, and these API’s have been a great help. While our company has been using them internally, integration into our latest generation technology platform further helps streamline the campaign management process and produces even better results for our clients,” says BeyondROI’s CEO and founder Richard J. Pollack.

“By integrating the APIs into our search technology platform, we are able to implement, monitor, optimize and manage our client campaigns based on a number of variables,” says BeyondROI Chief Technology Officer John T. Haney. “This includes bid price, keywords, rank, ROI, ROAS, titles, descriptions and day parting,” he explains. A big advantage to the client is that BeyondROI can leverage the APIs to immediately make the appropriate changes in the search engine.

Another advantage, Haney says, “is that, by using the APIs and setting up rules at the campaign, URL or keyword level, we have an intelligent system that can service even our largest clients that have over a hundred thousand product pages and keywords.”

ABOUT BEYONDROI

BeyondROI is a leading provider of search marketing services and proprietary search marketing technology that boosts sales, lowers costs and increases companies’ return on investment (ROI). More than one thousand brands, across diverse market sectors, have employed BeyondROI to more effectively reach their target audience, close more business and build customer loyalty.

BeyondROI provides both fully-integrated and a la carte search marketing services such as:

o Beyond Bid Management™ (pay-per-click implementation, tracking and optimization)

o Beyond Paid Inclusion™ (XML trusted feed services for Yahoo! and more…)

o Beyond Analytics™ (natural & pay-per-click tracking / ROAS analytics)

o Beyond SEO™ (natural / organic search engine optimization)

BeyondROI’s technology team is focused on developing automated solutions that help clients realize both greater efficiencies and effectiveness in their use of Internet marketing. Through automation, BeyondROI provides superior campaign development and management for its clients, ultimately saving them time and money.

Headquartered in Hallandale, Florida, BeyondROI has offices in New York City and Atlanta and can be reached at 954.456.5000, info@beyondroi.com or http://www.beyondroi.com

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