Tag Archives: Site

Verndale Wins Sitecore?s North American Site of the Year Category for Best Legal Site

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Boston, MA (PRWEB) February 18, 2011

Verndale, a leading mid-market digital agency, has been named the Sitecore Site of the Year winner for Best Legal Site in North America. Selected from several customers, Verndale is being recognized for its use of Sitecore?s Web technology to develop more effective business processes and advance online strategies. The website, http://www.goodwinprocter.com, features updated content and site structure along with improved search functionality ? making it easier for site visitors to browse through the vast library of content located on Goodwin Procter?s site.

“The Goodwin Procter website provided Verndale with the unique opportunity to work with a sophisticated internal online marketing team,” said Chris Pisapia, Managing Director of Technical Consulting at Verndale. ?Ultimately the project allowed Verndale to significantly influence the site’s overall usability. Additionally, Verndale was able to heavily leverage the Lucene search platform available within Sitecore to accomplish some unique navigation and search features,? Pisapia said.

?Verndale has built a highly successful site for Goodwin Procter that solves the ever-changing business and marketing challenges facing organizations today,? said Jason Crea, Vice President of Client and Partner Engagement, Sitecore. Verndale has demonstrated excellence in developing a site with dynamic features including advanced navigation structure and enhanced search functionality.?

Sitecore?s Site of the Year contest recognizes organizations that have leveraged Sitecore?s technology to develop the most outstanding websites. Nominations are judged on creativity, integration with rich data sources and applications, the ability to engage, educate and motivate an action, and the overall user experience the site is able to deliver to its visitors. The Sitecore Site of the Year contest is divided into four regions, International, Denmark, UK, and North America.

About Verndale

Since 1998, Verndale has helped hundreds of emerging and midsize businesses maximize the value and reach of their web assets with a comprehensive offering of Strategy, Web Design & Development, Search Engine Marketing, CMS & System Integration, Web Hosting and Website Support Services. Verndale is a Microsoft Certified Development Partner and maintains active partner relationships with many of the leading Content Management, Portal, Commerce, Search, and E-Mail Marketing platforms. The firm continues to be recognized by the Boston Business Journal and Inc. Magazine as one of the Fastest Growing Private Companies in Massachusetts and the US respectively. For more information, visit http://www.verndale.com.

About Sitecore

Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer?s needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore?s software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore?s broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage more than 24,000 dynamic websites with Sitecore including ATP World Tour, Computer Associates, ISS, Lloyd?s of London, Microsoft, Omni Hotels, Siemens, Thomas Cook and The Knot.

Connect in the Sitecore Community (http://www.sitecore.net/Community.aspx) to experience Sitecore?s success and that of its customers, partners and developers.

About Goodwin Procter

Goodwin Procter LLP is one of the nation?s leading law firms with offices in Boston, Hong Kong, London, Los Angeles, New York, San Diego, San Francisco, Silicon Valley, and Washington, D.C. The firm?s Technology Companies Practice Group represents more than 600 venture-backed public and private technology companies and more than 200 venture capital and private equity investment funds that focus on technology investments. Additional information can be found at http://www.goodwinprocter.com.

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More Search Engine Optimization Press Releases

Web Site Owners: Get a Search Engine Optimization (SEO) Keyword Reality Check

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Cleveland, OH (PRWEB) August 17, 2005

A new guide with 20 tips helps Web site marketers navigate the often misunderstood world of keyword selection, including how to pick them right words and mistakes to avoid.

The free guide, “Reality Check: A Straightforward Guide to Keywords and Search Engine Optimization (SEO),” was prepared by Cleveland, Ohio-based Fathom SEO, a full-service online marketer specializing in search engine optimization (SEO), link popularity building, pay-per-click advertising, web analytics and permission based marketing.

“Business owners owe it to themselves to give serious thought to their keyword choices,” said Michael Murray, Fathom SEO’s vice president. “Too often they go with it a hunch rather than even consider credible research.”

The biggest blunder involves broad terms, Murray said. Excited by the vast audience, Web site marketers gravitate toward single keywords that often work against them. For example, many Web sites simply can’t expect to land Top 10 rankings because they lack link popularity and search engine friendly content. Broad keywords often appear to diverse Web site users, and only a small percentage may be interested in a Web site’s services or products (even if it could rank high), Murray said.

Specificity (without going overboard) is the best route to go, Murray said, noting that Internet searchers can pre-qualify themselves by the very search phrases they use.

Get a free copy at: http://www.fathomseo.com/forms/keyword_form.asp

The keyword guide’s advice includes:

Pace yourself.

Devote your energies to 2 to 4 keyword phrases. They’re easier to rank and you’ll increase your odds of more Web site traffic (rather than committing tons of time to a broad, single keyword).

Think through your business goals and objectives.

What are your main products? Where are sales lagging? Which products have the highest margins?

Analyze Log files.

Web site log files reveal much about the way people search; study the data that can inspire creative search phrases.

Know how people search.

Think about the many ways people may search. Maybe a form of “shoes” will work, but what about “footwear?” How about “executive gifts?” Maybe “desk accessories” will broaden your strategy.

Don’t get excited about misspellings.

Years ago, the strategy worked when people tucked misspellings in their META keyword set. But search engines don’t put a lot of stock in the META keyword sets. They do favor visible text, where you don’t want misspellings.

Murray is available to discuss the guide, search engine marketing tactics and related trends. He can be reached at 216.861.5951 ext. 111.

Fathom SEO, based in Cleveland, Ohio, is a market-leading firm dedicated to search engine marketing (SEM), with an emphasis on natural search engine optimization (SEO). As an SEO firm, we also provide pay-per-click (PPC) bid management, link building, web analytics, custom web site development and permission-based marketing services.

Clients include Eaton Corporation, The Cleveland Clinic, Little Tikes, Sauder, Bissell, and FedEx Custom Critical. Fathom SEO has seasoned and knowledgeable SEO consultants that have promoted Web sites since 1998.

Visit us at http://www.fathomseo.com or call 216.861.5951 or 866.RANK.YOU (726.5968).

Contact:

Michael Murray

Fathom SEO

(216) 861-5951 ext. 111

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Related Seo Press Releases

Vertster.com Returns to San Jose Search Engine Strategies to Speak About Site Testing and Optimization

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Salt Lake City, UT (PRWEB) August 7, 2006

Vertster.com, a leading provider of scientific website optimization software, today announced that CEO Scott Miller will speak in a session on ?Landing Page Testing and Tuning,? during the 2006 edition of the Search Engine Strategies Conference in San Jose California. The presentation will highlight several examples of specific optimization projects, packed with numerous tips and pointers on how to increase website effectiveness. This is the fourth consecutive conference Mr. Miller has been invited to participate in.

The Search Engine Strategies Conference spans four days, starting on August 7 and wrapping up on August 11, and is widely considered the premier event on search engine marketing in the world.

Unlike many conferences, Search Engine Strategies awards speaking placements based on merit, not who is willing to pay the most. Mr. Miller was hand picked to participate by conference organizer Danny Sullivan. The ?four star rated? discussion of landing page design will be held Tuesday, August 8 at 11:15 AM, at the San Jose Marriot.

?Search Engine Strategies is one of the premier events in online marketing, and I look forward to participating in this session,? said Miller. ?Having the opportunity to share some of what we?ve learned and some of the tactics we?ve used always gets people excited. The fact that we present actual business case examples makes it very real.?

About Vertster.com:

Vertster.com provides a proprietary hosted marketing application that can increase the effectiveness of any website by 50% or more. The software uses powerful statistical algorithms to vary the design of web pages and determine an optimal combination of text, images, colors, or other elements to maximize sales. Vertster features an easy to understand interface, and can be used with any site, without impacting natural search engine rankings.

About Scott Miller:

Scott Miller is the CEO and Founder of Vertster.com, a leading provider of multivariate and split testing solutions. He has been running conversion experiments since 1999 and has been directly involved in the completion of thousands of experiments.

In the previous year alone, Scott has overseen the completion of over 2500 experiments. His newly released book ?The ConversionLab.com? details some of the specific lessons learned across the many optimizations his firm has completed.

Scott is a regular speaker at the leading online marketing conference series Search Engine Strategies, and has been a guest speaker and contributor to MarketingExperiments.com Journal and seminar series.

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More Search Engine Optimization Press Releases

Law Firm Launches Improved Consumer Search Site

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Seattle, WA (PRWEB) September 16, 2011

Leading criminal defense lawyer John Crowley has announced that his firm has launched a new initiative that vastly improves consumers? ability to search for a top lawyer more selectively.

?There is so much information on the Web nowadays that finding a legal specialist can be a challenge,? Crowley said. ?My consumer initiative draws people?s attention to the type of legal service they need in a more precise fashion. It streamlines the search process.?

The Crowley Law Firm?s new Web site contains more targeted information for those who seek legal representation in state or federal court cases.

?We are committed to providing aggressive state and federal criminal defense to those accused of committing serious crimes,? Crowley said. ?These are charges that not every attorney has the ability to handle. We want to let people know we are out there, in Washington, to help them fight the charges.?

The initiative includes optimization of the Crowley Law Firm?s Web site. This enables those searching for an experienced criminal defense attorney to find Crowley?s firm on the first page of search engine results. Such features create links from keyword searches to relevant information at the click of a mouse.

Search Engine Optimization, or SEO, is a growing practice used by consumer-minded businesses and interests. It aims to give people a greater power in decision-making while also allowing them to search more selectively. For best results, SEO requires professional set-up and maintenance.

?It allows people who are looking for, say, a domestic violence attorney or a drug trafficking lawyer to find one close to home more easily,? Crowley said. ?At the same time, consumers can quickly look over our core practice areas and determine right away how we might assist them.?

The Crowley law firm handles criminal defense against charges including drugs, conspiracy, assault, robbery, murder and other violent felonies, and many sex crimes including rape of a child, child molestation, and rape.

?As serious as these allegations are, we uphold the principle that everyone is innocent until proven guilty. We defend our clients? civil rights with unmatched vigor and skill,? said Crowley. ?Those who need our representation services are now able to find help rapidly. We see it as a real public service to our communities.?

The Crowley Law Firm, PLLC, handles criminal defense cases in Seattle, Tacoma, Vancouver, Everett, Bellingham, Spokane, Yakima, Richland, Kennewick, Pasco and throughout the state of Washington.

F

or media information call John Crowley at 206-625-7500

http://www.johncrowleylawyer.com

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Find More Seo Press Releases

SEO Company- All You Need to Enhance Visibility of Your Site

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Today many online businesses require the help of the SEO Company for the optimization of their website. SEO stands for the search engine optimization which helps to bring your website on the first page of the search engines such as Google, Yahoo, Bing, and etc.

Yet precisely what is Search engine marketing? Actually it’s very broad term which includes numbers of marketing activities. SEO could be the brief way of online marketing which may be an operation you do within a search engine if it attempts to find out the key words / phrases inside the associated sites.

Thus, whenever a person types the keyword “used machineries”, for an example, he/she will find the listing of the websites with keyword “used machineries”. How come SEO is consequently unique? The SEO Company will ensure that the presence of your website will be improved in the result of the search engine and fetch your website’s ranking at the number one. If you are thinking that what does it matter whether you website is ranking on the first page or second page. Well it does matter. People have tendency that when they are looking for something online, any product or service, they will type any word in search engine and click on the website that appears at the first page. Here comes the actual role of the SEO Company. Hiring a SEO company will make sure that your website is going to appear on the first page and ultimately you will get more visits and sale.

However, getting online traffic on your portal is not the only reason to get a SEO Company in Australia. It’s all about fairly locating a consistent approach to obtain targeted traffic. You get more sales only when you get more conversation through potential customers. SEO strategy believes that website visitors those are not converted into customers may be called the ineffective results of straight shot to hold quality traffic.

In the perseverance of rank, getting organic traffic, getting more sales, and earning good through online marketing, the SEO is very important. Every SEO company holds different packages and strategy. Depending upon your need and budget, you can ask for the service and choose the package. The proper SEO service will surely help you in maximizing your online business.

The author is the SEO experts and having a deep knowledge of various SEO strategies. One can explore reviews and choose to get the best SEO Company in Australia.

Free Web Site Promotion and Submission to Search Engine and search Engine Promotion

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(PRWEB) July 16, 2003

Go4seo uses our proven search engine placement techniques to rank more sites in more top positions than anyone in the business. Our cutting-edge strategies are currently used by companies including Propon Crystal Tech And we have some of the most sought after partnerships in the SEO industry with search engines including AltaVista, Lycos, Overture, and Inktomi. This gives us a competitive edge over our competition, so we can give you a competitive edge over yours.

FACT: There are over 1 billion Web sites listed with search engines. With all that competition, how will your customers ever find You? Go4seo has the solutions!

According to Brand Week Online Magazine “Search engine optimization may be just one part of an online marketing strategy, but it is the fundamental part. It’s the baseline. If you are doing nothing else, search engine placement and keyword related advertising can make up 80 to 90 percent of your traffic.”

Go4seo Search Engine Optimization Certified SEO Experts know how to strategically improve your search engine placement. Using innovative and widely accepted search engine optimization techniques, we produce a risk-free search engine marketing campaign that creates more top placements than any other search engine optimization company on the planet.

More traffic equals more sales, a better bottom line and dramatic ROI – your internet marketing investment will continue to pay off in new customer acquisitions with impressive results!

Professional search engine placement will help you:

protect what you’ve built

lead the field faster

gain a tremendous ROI

minimize your risk

get the results you need

do it all cost effectively



Free Web Site Promotion and Submission to Search Engine and search Engine Promotion

Posted on by

(PRWEB) July 16, 2003

Go4seo uses our proven search engine placement techniques to rank more sites in more top positions than anyone in the business. Our cutting-edge strategies are currently used by companies including Propon Crystal Tech And we have some of the most sought after partnerships in the SEO industry with search engines including AltaVista, Lycos, Overture, and Inktomi. This gives us a competitive edge over our competition, so we can give you a competitive edge over yours.

FACT: There are over 1 billion Web sites listed with search engines. With all that competition, how will your customers ever find You? Go4seo has the solutions!

According to Brand Week Online Magazine “Search engine optimization may be just one part of an online marketing strategy, but it is the fundamental part. It’s the baseline. If you are doing nothing else, search engine placement and keyword related advertising can make up 80 to 90 percent of your traffic.”

Go4seo Search Engine Optimization Certified SEO Experts know how to strategically improve your search engine placement. Using innovative and widely accepted search engine optimization techniques, we produce a risk-free search engine marketing campaign that creates more top placements than any other search engine optimization company on the planet.

More traffic equals more sales, a better bottom line and dramatic ROI – your internet marketing investment will continue to pay off in new customer acquisitions with impressive results!

Professional search engine placement will help you:

protect what you’ve built

lead the field faster

gain a tremendous ROI

minimize your risk

get the results you need

do it all cost effectively



Best Search Engine Optimization Tips ? Most Effective Things You Can do to Optimize Your Site for the Search Engines

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Because time is a factor for all marketers, here are some of the .  These are the things you can do that will have the biggest impact in rising your site’s ranking in the search engines.

For on page optimization, apply the best search engine optimization tips:

domain name – ideally, your domain name should be exactly or include your keywords.
title tags – write a title tag for each page on your site that includes your keywords.
meta description – write a description for each page on your site that includes your keywords or multiple variations of your keywords.  Caution is recommended in not overstuffing your descriptions with keywords as it should still make sense to the reader reading them.
inter link pages on your site – create links from one page on your site to other pages within your site.
Anchor text – use your keywords as clickable links

Similar to on-page optimization, there is also off-page optimization you can do to help improve your site’s position in the search engines.  Here is a list of the best search engine optimization tips involving off-page optimization.

– make sure that the site you’re linking to allows do follow links.  Allowing for that type of link tells the search engines to follow that link to your site.
– try to get links from sites that are relevant to the topic that your site is
– get links from sites that have a high page rank (PR).  Page rank goes from 0 to 10.  The higher the PR the more trusted the site is.  If a highly trusted site is vouching for your site, then the search engines add more value to your site as a result.

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Mind you, at the end of the day, a link is a link.  It’s just that some links carry more weight…much more weight than others.  And if you want the best search engine optimization tips, following the guidelines given above for your backlinks will be the most effective for you.

Now that you know what to look for in your links, it’s time to show where to find those types of links.  Build these types of back links as part of your best search engine optimization tactics.  Utilize the sites listed below where given.

Article submissions – submit to sites like Ezine Articles, Go Articles, Article Dashboard ….
Social bookmarking – Submit to sites such as Digg, reddit, de.licio.us, mix, diigo
Get links do follow from high PR sites – look at the top ten listed sites for you niche and obtain a link from them
put links in web directories – take advantage of the free submission available to Dmoz
Post links to edu and gov sites – use the following codes in your searches:

1.       site:.edu inurl:blog “post a comment” must be logged in” “ADD YOUR KEYWORD”

2.       site:.gov inurl:blog “post a comment” must be logged in” “ADD YOUR KEYWORD”

Submit your RSS feed to RSS directories – post your RSS feeds to FeedAgg.com, FeedBees.com, FeedBomb.com, FeedBoy.com, FeedCat.com, Feedest.com

(One reminder in creating these links is essentially a rule of ethics.  I can summarize that by saying do unto others as you would have done unto you, meaning don’t spam any of these sites.)

The list above covers some of the most effective steps you can take to optimize your site.  And, while this list isn’t the end all for optimization you can do for your site, these are indeed some of the best search engine optimization tips that when applied will increase your website’s ranking.

Optimization of your site is critical in order to get to #1 in the search engines.  There is too much information about optimization you need to know to put it all in one article.  Learn more about the best search engine optimization tips here.  SEO and all your internet marketing information is available at http://www.internetmarketing guidedtour.com.

What to do After the Web Site has Been Built

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London (PRWEB) July 26, 2006

You have a website, it looks great and does what you want it to, but what next and how do you get new business with it via internet marketing or seo?

Web Design Croydon

With thousands of websites in your market or industry you cannot afford to let your website or business get left behind and you can not rely on a website without a serious Online Marketing, SEO or SEM campaign to back it up.

search engine marketing london

Search Engine Optimisation (SEO) and Internet Marketing is what is required to gain traffic and sales from the most powerful medium ever, the Internet. With Google, Yahoo and MSN controlling around 80% of the internet?s search results, the potential for your product, service or site is massive. Most companies and organisations overlook this necessary method of marketing, but there are ways to rapidly grow your site and it?s traffic at relatively low prices compared to traditional print advertising by using seo and sem.

Unless you are a corporate, blue chip company or have vast budgets, you cannot simply setup a PPC (Pay Per Click) account with Google or Overture/Yahoo and simply sit back and receive traffic. You will get traffic but you have to be smarter than this due to competitiveness and click fraud. Keywords have to be researched and targeted thoroughly before you even begin to start your campaign. Once you have achieved the correct keywords for your target market you can start to plan your online campaign using seo and sem techniques and this will greatly depend on your budget.

search engine optimisation service

It is frightening, but most clients of web design companies do not even seriously consider that they will need to spend as much if not more on their SEO, SEM (Search Engine Marketing) or Internet Marketing as they do on their actual site and this is where it all goes horribly wrong. It doesn?t seem to matter how often clients are warned about their marketing, they just do not seem to listen and when their great site is launched, they always come back and ask why they are not getting more sales, despite advice and recommendations.

More than 70% of internet users prefer to use the natural ?organic? results of a search engine and by using an SEO Consultant you can gain significant traffic over a long-term period and achieve sales and enquiries at a much lower cost than PPC over a longer period. Search Engine Optimisation and Internet Marketing

Without having to break your budgets, if you plan from the start, you can balance a great site with a great search engine marketing campaign and save lots of unnecessary wasted time and money.

Copyright Utopia Web Design

web design surrey

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Web Tools and Technology Announces SEO Site Redesign Service

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Largo, FL (PRWEB) January 15, 2011

Web Tools and Technology, the developer and marketer of the automated search engine optimization (SEO) software Site Search Architect, has announced a site redesign service for clients. The additional service was announced by Scott Johnson, Director of Content Services.

?Our software and content writing service drives traffic to a client website. When potential customers get there, our clients want them to see a professional, informational web presence. Because our software was designed to service small businesses, they don?t have the wherewithal to build and maintain a proper website. That?s why we developed our site redesign service,? said Johnson. ?We?ll take what they have, and make it both search engine friendly and customer friendly, as well as graphically leading edge. When their site gives a great first impression, the businesses can do what they do best ? convert Google traffic into customers.?

Web Tools and Technology has beefed up its staff to provide the site redesign service. This is in addition to staffing additional content producers and technical services. The firm believes that proper search engine optimization is an opportunity for small businesses to reduce marketing expenses, replacing paid advertising with Google generated traffic.

?We always embrace opportunities to further our service to existing clients, as well as to offer essential support for new clientele. Site redesign accomplishes this, as does optimized content, and technical support. With Site Search Architect increasing their website traffic at least 200%, our menu of services enables our clients to build on that success,? Johnson added.

Site Search Architect was created and developed by Dave Barry, a foremost authority on search engine optimization. The software responds to changes in the formulas Google and other search engines utilize in order to rank websites, automating the process, which cuts time and labor costs. Barry is Chief Executive Officer of Web Tools and Technology. The firm recently released version 3.0 of its automated SEO program. It celebrated three years in business in 2010.

?We host our client sites, so a Site Redesign Service was a logical extension. We also offer a free search engine optimization evaluation of a client site, to determine how compatible its content is with Google parameters for SEO ?friendly? content. We also provide a complete Webmaster package that builds websites from scratch and handles any content changes or addition of a product line simply with a phone call,? according to Johnson.

For media information contact Scott Johnson at 727-953-9834

http://www.site-search-architect.com

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