Tag Archives: Small

New Media Marketing Solutions for Small Business and Business Consulting for International Entrepreneurs are Finally Revealed

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(Vocus/PRWEB) February 17, 2011

New media marketing solutions for small business and international entrepreneurs are available now with SmokinhotPR, a public relations boutique based in Nashville, TN. Gann is revealing her publicity secrets to business owners in order for them to increase their brand awareness. Her niche as a PR 2.0 specialist is to generate positive publicity for her clients and enhance their reputations using the power of Web 2.0, online public relations and SEO. Tatyana Gann and her team provide the business consulting for international entrepreneurs as well.

According to Tatyana Gann, writing SEO press releases and social media press releases and using the power online PR newsroom as one of your publicity methods, can help your small business marketing efforts and gain more authority.

As a successful PR person, Gann realizes that it is critical for business owners to understand new media marketing solutions for small business what an extraordinary publicity plan entails. Gann?s public relations firm, Smokinhotpr.com offers services beyond just writing press releases. As Gann states ?Successful publicity involves both public relations, media engagements, social media campaigns, and complete branding in order for it to be successful?.

Gann with her small business marketing expertise, further encourages any organization that has a stake in how it is portrayed in the public arena to employ some level of public relations. Adding publicity to one?s marketing arsenal is critical due to the on demand marketing that is taking place in the ever advancing technology of today?s market. SmokinhotPR Boutique, Gann?s public relations services boutique, stays on top of this by employing strategic alliances with top notch marketers in the social media and branding arena.

Small business owners can take advantage of advanced new media marketing solutions for small business and creative branding services when they partner with Tatyana Gann and her team.

They receive the list of the following :

Small Businesses Convene to Learn Strategies That Can Put Americans Back to Work – Small Business Summit – March 8th, NYC

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New York, NY (PRWEB) February 21, 2011

Are you a small business owner looking for the right business and technology tools to grow your business? Are you looking to network with your next great client or partner? Mark March 8, 2011 on your calendar and spend the day at the Sixth Annual Small Business Summit (smallbiztechsummit.com, #smallbizsummit) at the Digital Sandbox in New York City. Entrepreneurs and small business experts will be spending the day sharing their secrets for finding and keeping customers in the ever changing online and offline business environment.

The Sixth Small Business Summit is an all day program that brings together small business owners and leaders from across the country to share their insights for growing their small business. Chris McCann, President of 1-800-FLOWERS.COM, and Jim Fowler, CEO/Co Founder of Jigsaw will headline this year?s Summit along with Mark Gambill of Dell, John Lawson of ColderICE, Matthew Weiss of 888-Redlight, Andy Steuer of Deluxe, Ken Weyel of Microsoft?s Bing, Pamela O?Hara of Batch Blue, Jeff Cram of ISITE Design, Angela Jia Kim of Om Aroma, Grant Wickes of Wasp Barcode, Kirk Averett of Rackspace, Ellen Pack of Elance and more.

?Technology enables customer and employee engagement, online and off ? something essential to business success today,? says Mark Gambill, vice president, Dell Consumer, Small and Medium Business Marketing. ?As both a longtime presenter and sponsor of the Summit, it?s remarkable to see how business leaders can take what they learn at the Summit to build innovative programs and grow their companies efficiently.?

Topics this year will include the story of growing a single flower shop into a billion dollar business; building your business online and off; leveraging your brand online through SEO, search and marketing; protecting your online reputation; integrating the hottest technologies into your business; secrets for growth and the presentation of the Summit?s second annual Small Business Strategy Award.

?We?re excited to have a roster of small business experts who are eager to share their strategies and experiences,? says Marian Banker, MBA, Co-Producer of the Summit and President of Prime Strategies. ?The Summit continues to grow each year in attendees and sponsors, which reinforces that we are resonating with businesses.. As a business owner who is currently exploring new services geared toward women age 60+, I am excited for the words of wisdom from our experts. With Chris McCann teaching us how he turned a commodity like flowers into a booming online business, John Lawson?s funny and inspirational tales from business and Jim Fowler?s journey from small business to international phenomenon, we expect to fill the house again this year.?

?The Summit reinforces that the small business sector is alive and growing?, says Ken Weyel, Head of Global Small Business Advertising Services, Bing? I look forward to discussing the evolving world of search marketing and how the SMB sector can leverage it even more.?

Sponsors include Dell, Bing, Deluxe, Intuit, Epson, 8×8, Wasp Barcode, Concur Breeze, Elance, Rackspace, Microsoft Communications, Cisco, Verizon Wireless, American Airlines, TD Bank, Blackberry, and Batchbook.

More information on the Summit and the award can be found at http://www.smallbiztechsummit.com.

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Hairy Dog Digital Awarded ?2010 Small Business of the Year?

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Linthicum Heights, MD (PRWEB) February 24, 2011

Rob Emenecker, owner of Linthicum, Maryland-based web development firm Hairy Dog Digital (HDD), received distinction as Northern Anne Arundel County Chamber of Commerce (NAACCC)?s 2010 Small Business of the Year. The award was presented to Emenecker at the NAACCC Presidential Gala held Saturday, January 29, 2011 at the Baltimore?Washington International (BWI) Holiday Inn Conference Center.

“Hairy Dog Digital stands out this year for two special accomplishments. First, Rob expanded his business by acquiring another web development company; and, second, for recognizing the importance for a small business to be flexible, and to be able to adjust his products and services based on clients’ changing business needs,? explains Barbara S. Floyd, NAACCC President.

Since joining the Northern Anne Arundel County Chamber of Commerce in 2007, Emenecker has tirelessly worked to plan and manage events and initiatives to support the county?s local small businesses. In 2010, he was elected to a two-year term on the Chamber?s Board of Directors. Emenecker heads NAACCC?s Directory Committee and is a Capital Campaign Committee member.

An example (of Hairy Dog Digital?s nimble approach to client services in the past year), was providing project coordination and graphic design services for long-time client Project Management Institute (PMI) Baltimore Chapter. During a conversation about the website Hairy Dog Digital was building to promote a rapidly upcoming meeting, the client mentioned needing signage. Emenecker jumped in and designed signs and banners. He also located a sign company that could handle the quick turnaround needed, which included being flexible about adding sponsors? logos up to the last minute.

Emenecker explains, ?PMI Baltimore Chapter is an association led by volunteers that have full-time jobs. They just didn?t have the time to devote to a last-minute project. I have a print design background, so I figured I could help out. I think that ability to offer more than just web design and programming is something clients rely upon ? at Hairy Dog Digital we don?t have a cut and dried process that we force every customer through. Every project is different because every client?s needs are different.?

Adds Emenecker: ?Being named Small Business of the Year is a tremendous and unexpected honor. It?s been a busy year for Hairy Dog Digital? acquiring Reb?s Web Design firm and striving to meet those new clients? needs, as well as those of the clients we had before the acquisition! I have to say a big thank you to the Chamber: NAACCC is such a great resource for me and for the rest of the Anne Arundel County business community? they provide a wide range of support, including networking, joint marketing, legislative efforts and much more.?

ABOUT HAIRY DOG DIGITAL

Hairy Dog Digital was founded in 2002 in Linthicum, MD. It is a full-service website development agency, dedicated to the sensible integration of functional design and smart technology. Hairy Dog Digital?s services also include: website marketing, SEO, accessibility assurance, hosting, domain name registration, maintenance, and content development services for small businesses in Baltimore, Washington, DC, and Annapolis. http://hairydogdigtal.com.

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SlickRockWeb Invited to Contribute to the “Expert Insights” Special Advertising Section of the Fall Issue of Small Biz Magazine

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Minneapolis, MN (PRWEB) October 30, 2006

SlickRockWeb Inc. (http://www.slickrockweb.com) is pleased to announce that it was approached by Small Biz magazine to submit an article to their, by invite only, “Expert Insights” special advertising section for the Fall/2006 issue. Small Biz magazine boasts a circulation of over 650,000 subscribers, contains advice and resources to assist up and coming companies to reach their full potential, and is published by the prestigious BusinessWeek magazine.

The current Fall/2006 issue of Small Biz magazine features a section devoted to describing novel and cost-saving online business marketing strategies, including those services offered by SlickRockWeb. The article by SlickRockWeb, titled “340 million reasons why SEO can help you grow” highlights the benefits of search engine optimization (SEO) and search engine marketing (SEM). A supplemental online article to the print article by SlickRockWeb is hosted on the Sapien Partners website and can be found at http://www.expert-insights.com/report.asp?id=716. SEO and SEM are affordable methods to market your business at a fraction of the cost of traditional methods, and with the added advantages of providing real-time measurement of the campaigns effectiveness. SEO allows businesses to increase their “natural” organic rankings in the major search engines for search phrases that are most relevant to their business.

“We are pleased to be invited to contribute to such a prestigious publication” said Eric Nelson, co-owner and Chief Technical Officer of SlickRockWeb Inc. “It is a wonderful opportunity to reach a circulation of 650,000 small business owners and educate them about the benefits of SEO and SEM for small to mid-sized businesses.”

SlickRockWeb has quickly grown its suite of SEO and web development services to stay in step with the changing landscape of search engine technology. SlickRockWeb utilizes a variety of proprietary SEO and SEM methods, business intelligence, web traffic analytics, and data mining techniques in order to boost the rankings of its client’s websites in the search engines, improve their online visibility, and to help improve lead and/or sales conversions generated through their websites. When implemented correctly SEO and online advertising, unlike traditional advertising, gives an organization the ability to easily track, measure, and analyze targeted traffic to their websites. Standard metrics like ROI and sales conversions, as they relate to individual online advertising campaigns, can be quickly evaluated both for their response, reach, and cost-effectiveness.

In the coming years utilizing SEO and SEM in an effective manner will become more and more critical for small businesses to continue to compete at the regional, national, or even global level. SlickRockWeb will be there for these small to meduimu sized businesses and will continue to provide services that allows them to take advantage of this cost effective form of advertising.

About SlickRockWeb.com

SlickRockWeb Inc. (http://www.slickrockweb.com) is a leading provider of affordable SEO (search engine optimization) and online marketing services. SlickRockWeb creates and manages cost-effective PPC campaigns and can improve a website’s organic ranking in the search engines through a variety of proprietary SEO methods. SlickRockWeb also provides a full suite of web development, web makeovers and custom designs, ebusiness solutions, and web marketing strategies. Currently SlickRockWeb services clients in three countries with market capitalization’s under 20 million dollars.

Contact:

Eric Nelson

Tel: 1-866-486-7747

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WebiMax CEO Ken Wisnefski on NFIB Small Business Optimism Decline

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Mount Laurel, NJ (PRWEB) September 14, 2011

Kenneth C. Wisnefski, Entrepreneur and small business owner, discusses recent economic data released by the National Federation of Independent Business (NFIB) stating its Small Business Optimism Index fell to 88.1 in August.

Wisnefski is the founder and CEO of WebiMax, the #1 rated search engine optimization firm in the United States. ?I?m not sold that small business owners are taking the necessary steps to innovate their business to curb obstacles the U.S. and global economy is throwing at us?, announces Wisnefski.

The NFIB stated the decline was mostly due to weak expectations for sales growth and reduced optimism for improvement in business conditions in the short-term (6 months). This report comes just days after President Obama?s American Jobs Act address to a joint session of congress, more or less stating that small businesses play the most pivotal role in hiring and helping the economy get back on track.

?The continued decline in the Index counteracts The President?s push for small business owners to start hiring again?, states Wisnefski. ?This Index could actually be climbing if small business focused more on adapting to change and innovating their operations to run more efficiently?.

Wisnefski further suggests that such innovations can include ?incorporating social media marketing and weeding out traditional mass-advertising methods, creating dynamic websites with ecommerce capabilities (having your business open 24/7/365), advertising on Google Search versus I-95, and creating ?virtual workplaces? which eliminates operational expenses including the cost of running the building with a full-house?.

The declining Index reasons small business owner?s resistance to hiring new workers, thus severely hindering the rebound of a struggling economy.

?There is an abundance of raw talent sitting on the sidelines right now, and small business owners are also reluctant to hire because candidates don?t possess the specific skill traits they are looking for. At WebiMax, we hired candidates with proven track records in their respective industries and trained them to become the type of employee we needed them to be?, states Wisnefski. ?In 2008 thru present, once we innovated and started hiring aggressively, our company took off and now we?re recognized as one of the fastest growing companies and rated #1 in 10 out of our 12 product lines in the United States by TopSeos.com.?

About WebiMax:

Led by serial web entrepreneur Ken Wisnefski, WebiMax has established themselves as a global leader in seo services, internet security, social media, web design, pay-per-click management, reputation management, and e-commerce solutions. The company is projected to gross $ 15 million in revenue this year. They have over 150 employees and 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.

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Effective Methods for Small Company Search Engine Optimization

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How big a company hardly matters on the internet where effective online marketing methods enable smaller businesses to advertise their items and services alongside large companies with huge marketing budgets. Landing towards the top of internet search engine search engine pages directly affects profits like a huge most of Internet people often view and then click links only showing up on page one of search engine results. Small company search engine optimization (SEO) supports the answer to high search visibility and it is essential for business survival.

Foundation of Small Company search engine optimization

Search engines like google goal to supply probably the most relevant search engine results which are attentive to key phrases which Internet customers use to locate items and services. The outcomes are affected by 100s of things which are utilized to measure an internet page’s relevance and recognition. These factors are addressed by on-page and off-page seo techniques.

On-page Search engine optimization deals mainly using the Web coding and appearance of the web site. Every web site includes a visual and HTML version for human site visitors and internet search engine robots correspondingly. Internet customers prefer pages which are uncluttered, present informative content and therefore are easily sailed. Search robots are designed to lift data present in tags, which makes it vital that you incorporate relevant key phrases in appropriate areas of a page’s Web coding.

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A great seo service will often provide web design integrating on-page techniques in the earliest stages or review a current site prior to making Web coding changes. Content plays a huge role in Search engine optimization as Google website owner recommendations stress the primacy of bringing in human site visitors searching ratings.

Off-page search engine optimization targets building related links to some web site or website. This method is continuous and involves several methods for example:
online directory distribution
social networking integration
leaving comments in blogs and forum discussions
online press announcements
document discussing
article promotion
marketing with video
e-mail marketing
reciprocal connecting

Website and business proprietors do not need to learn each one of these techniques to be able to implement Search engine optimization within their webpages. You will find tools and systems for nearly every search engine optimization technique produced by Online marketing experts. A search engine optimization service should have the ability to implement methods while using most leading edge tools for market and keyword research, web development, sitemap generation, video creation, and automated e-mail marketing, which complement social networking marketing.

No singular way is more essential compared to other. The very best small company Search engine optimization strategy combines both on-page and off-page techniques carried out and measured regularly for lengthy lasting results.

Small company search engine optimization necessitates the implementation of specialized methods when they are to contend with bigger rivals.

Learn more about Houston SEO at Enettechnologies.com.

SEO For Small Businesses

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It seems like times are always tough for small businesses, but no time is worse than during a recession. During a recession, many businesses try to cut back on as much as possible, but when does cutting back start to hurt the company? One of the places this question is most often applied is to the question of SEO. Should a small business pay for SEO when money is tight?

Unfortunately, many small businesses axe their advertising budget first. While this can be a good place to save a little bit of money, if businesses completely cut their advertising, they will not be able to attract new clients. Without new clients, there’s little they can do to make more money. While word of mouth may help somewhat, it’s not as effective as a marketing blitz.

While web marketing is cheaper than doing offline marketing, there are still costs involved. However, you may get a much higher return on your investment since you’re able to more deeply analyze how well your marketing is doing. Since websites allow users to track where their traffic comes from, it’s easier to identify and cut any online marketing that is not working. To this end, small businesses should not immediately cut their SEO budget when times get tight.

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Some small businesses may not have even invested in SEO yet, and these businesses may be asking why they should spend the money. However, those small business owners may not recognize just how great a return they can get on their SEO. A huge return on investment is everything in a recession, and doing SEO is ranked as one of the top ROI solutions.

By selecting specific keywords and phrases, you’re very specifically targeting your audience. While ads in magazines may get a lot of attention, you never really know if your target audience is viewing the ad or if it is being viewed by someone who will never purchase your product. SEO, however, makes certain your website is being viewed by those who are looking for what you offer. It brings in more than just quantity; it brings in quality visitors and provides them with information about your website right away.

When it comes to dealing with SEO, small businesses have a few choices. They can either handle the SEO themselves or they can hire a professional SEO company. The first is obviously the most budget-friendly; however, if you and your employees don’t understand the basics of doing SEO, you may end up wasting your time. Fortunately, you can learn the basics of SEO fairly quickly.

Paying a company to do SEO, especially if the company is thorough and completely redesigns your website from the ground up to be fully optimized, may be out of your price range. Many small businesses simply can’t afford this. However, having an expert in SEO look at your pages can be helpful. Outsourcing only part of the SEO process can be helpful. For example, you may want to hire a professional SEO writer to create content for your website after you determine the keywords yourself.

SEOSapien is a SEO Company. Find all our Services and SEO Pricing at http://www.seosapien.com.

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Small Businesses in Tampa use Affordable SEO

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The internet is of course worldwide but it is also hugely flexible meaning you can focus on an area almost as much as you want. Many websites focus on one country but there is no reason why you can’t focus your SEO and Internet marketing on a state or local area.

For Internet Marketing and SEO, Tampa Florida residents often use local company Affordable SEO who work with many small businesses helping them find local customers online. Especially for small businesses with several local competitors it is important to use SEO, Tampa is no exception and local businesses’ may want a way to get an advantage over competitors. Many people search online even for local businesses and most will put in what they are looking for and the location: so for example if they were looking for SEO services in Tampa they may search for ‘SEO Tampa’. This means that you only need to focus on being top of Google’s results for the specific keywords that have your location in as well as your business type. This means you aren’t wasting money paying an SEO company to get you to rank top of Google for the keyword ‘Plumbing’ for example that would take a very long time and cost an awful lot, there will be far less competition for your local keywords. In fact if your local competitors haven’t used SEO themselves you may be able to get straight to the top and they may even not show up for certain keywords. An SEO company like Affordable SEO, Tampa FL, will do research to find the best keywords for you based on how many people are searching for certain keywords and by analysing how many of your competitors have also used SEO to come up in those results.

As well as SEO Tampa businesses can use Affordable SEO for other web marketing services that are great for businesses with a local focus. This includes building links to drive traffic to your website from local business directories focused on providing information to local residents. Affordable SEO, Tampa also offer Google Adwords and Pay Per Click campaign setup and management. Adwords is the paid for search you will see down the side of Google’s main results and these can be very highly targeted. What this means is you can choose what local areas you want people to see your adverts in and if they aren’t in those areas you won’t waste money having people seeing your adverts. Also you can again use the highly targeted keywords with locations in and then Affordable SEO will write adverts including the location name to catch the eye of people searching who are local to you.

Unlike some SEO companies you will find online Affdordable SEO have a local focus and have had great success working with local businesses selling them only what they need and understanding many local businesses don’t want to dominate the world, the US or even Florida but simply want lots of targeted local traffic. 

Affordable SEO of Florida (http://www.affordableseofl.com), an SEO Tampa Company, a division of IB Systems devoted exclusively to effective SEO and web marketing, offers comprehensive SEO diagnostics in addition to standard keyword testing, in advance of proposing SEO services to clients. Affordable SEO Company provides SEO and Web Marketing services including AdWords campaign management, blog and article management for small business companies in Tampa Bay Florida and across the US.

Affordable SEO company can be reached at 727.938.8891.     

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Your Shortest Route To Small Business Search Engine Optimization

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So what’s the shortest route to small business search engine optimization? This is one question asked multiple times by many business owners who are looking to get immediate results, and asked by those who want to see their small business a big name in its niche market. If you are keen on knowing the shortest route and simplest way to small business search engine optimization, then read on.

Keywords are critical in small business search engine optimization

The first thing that you need to do in order to start the small business search engine optimization is the identification of the keywords. Make a list of keywords that are linked to your business. In small business search engine optimization, you need to think and research on the keywords that are most likely to be used by the users and the readers. In doing small business search engine optimization, you need to put keywords in the page title. Place big importance on the Page Title, since this is used by the search engine spiders in evaluating the importance of your web pages. Putting keywords in the title tag is just the start; small business search engine optimization also means placing the keywords in the Page URL. The Page URL is important for the search engines since this will help the search engines identify the content of the web page.

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Place your keywords in the right places when doing small business search engine optimization

The keywords should be placed on the other parts of the website structure. The oft-repeated keywords should be placed on the Meta Data, on the H1 text and on the content. The Meta Data is considered as not important compared to the URL structure, still its best to focus on the Meta Tag. So when doing your small business search engine optimization, make sure that keywords are squeezed on the Meta Data. It also helps if you will place the keywords on the H1 text. This is the title of the article or may refer to the larger bold text at the top of the page. Search engines will see this so make it a point that you value this part of the site structure. When you speak of proper use of keywords for small business search engine optimization, you also need to place the keywords in the contents.

Consider the right amount of keywords in contents when doing small business search engine optimization

Small business search engine optimization is never complete without using the keywords in contents. According to some proponents of small business search engine optimization, keywords can be repeated 4-6 times and other practitioners of small business search engine optimization should repeat keywords 10-12 times. So what’s the real deal in the use of keywords for contents in small business search engine optimization? The answer is to make use of the keywords naturally- let it flow and the benefits of practicing small business search engine optimization will just follow. And finally, you can cap your small business search engine optimization efforts by monitoring the page ranking. Give time to major search engines to do their work. And also check out if the small business search engine optimization strategies are working or not. Do some adjustments if the results leave much to be desired.

If you would like to learn more about small business search engine optimization visit http://www.deboltinteractive.com.

New York City Based Search Marketing Company SurchSquad.com Releases a Free Search Engine Optimization How-To Guide for Small Business Owners

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New York (PRWEB) November 25, 2009

SurchSquad.com, a search marketing company, has issued a comprehensive, step-by-step guide that details exactly how to get higher rankings on the search engines. The guide, entitled ?6 Tips on How Search Engine Optimization Can Improve Your Small Business,? is written specifically for the unique needs of small business owners.

It became clear to the team at SurchSquad.com that many small business owners weren?t aware of all the free or low cost steps they could take to radically increase the number of potential customers who hear about them online. The Internet contains mountains of disorganized and conflicting information about what SEO is and how to implement it. This guide is SurchSquad?s answer to small business owners looking for actionable information on SEO.

The guide includes:


A ground up explanation of search engine optimization that even a novice can understand (or that does not slide into tech-speak). Pat, I was thinking that you would choose between the two phrases ?even a novice can understand? and ?that does not slide into tech-speak?. If you?d like to couple these two ideas what about a bullet that reads as follows:
A ground up explanation of search engine optimization that even a novice can understand because it doesn?t slide into tech-speak.
Studies and examples that illustrate just how effective SEO can be at bringing in new clients for small business owners.
Step-by-step instructions detailing exactly what to do to start optimizing your website today.

?One of the things I?ve found when talking with small business owners is that many of them believe SEO is for someone else. They think it?s for a different type of business, or for a different type of industry.? ?The truth is that consumers look for all types of businesses online. So, your company doesn?t need to operate on the web in order to reap the many benefits of search engine optimization,? says Pat Shah, CEO of SurchSquad.com.

To get ?6 Tips on How Search Engine Optimization Can Improve Your Small Business? you can visit SurchSquad?s website at http://bit.ly/Small-Business-SEO-Guide where you?ll find instructions on how to download the free guide.

About SurchSquad.com

SurchSquad.com is a search marketing firm that specializes in developing and executing strategic internet marketing campaigns for small businesses. SurchSquad is unique in their industry because they only accept a small number of clients. They believe that by staying small, they can provide the most effective and efficient services to their clients.

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