Tag Archives: Social

Report Shows that Facebook-based Social Marketing is Growing Much Faster than Search Engine Marketing In Terms of Project Volumes & Budgets

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Gypsum, KS (PRWEB) February 14, 2011

DoNanza, the largest search engine for Work-from-Home and Freelance Jobs, released today its quarterly State of the Work-From-Home and Freelancing Economy. DoNanza’s report shows that Social media marketing is on track to surpass classic search engine marketing (SEO and SEM), reflecting social media?s huge impact.

The Ascent of Social Marketing

Online marketing projects have become a necessary tool for many businesses. These cover everything from the “classic” lead generation and public relations campaigns – to newer forms such as search engine marketing and social media marketing. In 2010, Social Media Marketing projects have grown by 67%, compared to 2009. The Social Marketing share of all projects has grown to 35%, compared to 29% of projects in 2009. DoNanza data shows this trend will continue into 2011. However, growth rates for search engine marketing projects remain high, at 33% compared to 2009, although their share of overall marketing channels has dropped from 44% to 41%.

“This shift towards Social Marketing indicates that businesses believe that the potential value of social marketing is higher than any other online marketing channel”, said Liran Kotzer, CEO of DoNanza. “I believe there are many reasons for this: first, the huge number of people spending their time on social environments such as Facebook, Twitter and Foursquare, and the fact that social networks are here to stay and people are learning how to use them for business. In addition, many social media campaigns are more visible and easier to measure and understand than some of the methods used for in search engine marketing. However, Search engine marketing is definitely not decreasing, quite the contrary. In 2010, it is still the largest in terms of projects available on DoNanza.”

Social Marketing projects were typically budgeted higher than Search Marketing, at $ 1090 on average, compared to $ 683.

Facebook is the Dominant Social Marketing Platform:

Facebook dominates social media projects, with projects varying from the creation of fan pages to application development and segmented advertising. Twitter is number two with projects helping businesses to create viral marketing tools as well as customer communications and customer service.

Drupal is Showing the Highest Growth Rates of all CMS platforms:

DoNanza data shows that while WordPress continues to dominate the market as a CMS platform, growth rates were highest for Drupal, signaling strong momentum for the platform.

Notable Changes in Demand for Freelance Skills:

Notable changes in the DoNanza’s top 50 required skills are the rise of “Social Media Marketing” discussed above, iPad development and creative writing and a drop in SQL and Xhtml projects.

iPad demand grew by 86%, climbing 10 spots in the list. The average iPad development project budget is $ 1551, but the availability of experts seems to push budgets down, with a 11.5% decrease in the average iPad budget from Q3 to Q4.

Creative writing skills are in high demand, climbing 12 spots in the list with a 59% increase in project count. “Demand for at-home writing skills is definitely growing, according to our project data”, said Liran Kotzer, CEO of DoNanza. “The availability of a variety of writing styles and projects, from creative to technical writing, means that good writers can obtain interesting and lucrative at-home work”.

Projects Show Low Barriers to Entry for Groupon-Clone Sites:

Groupon.com, one of the most notable developments in 2010, tremendously affected the freelance and work from home market. “We have seen hundreds of businesses wishing to create a clone of Groupon and other similar services such as livingsocial.com in their respective cities and countries. With an average budget of $ 1440 per project, barriers to entry in the daily deals and group coupon space, at least on the development side, are indeed low” said Liran Kotzer, CEO of DoNanza.

To see the complete DoNanza Work-From-Home Market Trends report analyzing the entire market, including deeper analysis of the online social marketing channel visit:

http://www.donanza.com/blog/2011/02/14/work-from-home-market-trends-report-q4-2010/

About DoNanza

DoNanza is the world’s largest job search engine for work at home freelance and professional jobs, aggregating jobs from hundreds of work-from-home sites. DoNanza caters to the needs of all freelancers, from professionals to Work-at-Home Moms, part time students and hobbyists earning money from home doing what they are good at. DoNanza also has a publishers program enabling websites to expose their visitors to the world of work-from-home projects by integrating a fully customized project board tailored specifically to their users.

For more information, go to: http://www.donanza.com or follow DoNanza on Twitter: http://twitter.com/DoNanza or http://www.facebook.com/DoNanza

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Splash Media Launches Nationwide Social Media Boot Camp for CEOs

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Dallas, TX (Vocus/PRWEB) February 09, 2011

Splash Media, the largest social media marketing agency in the Southwest, is presenting nine dates for the highly acclaimed Social Media Boot Camp for CEOs series in February.

CEOs from San Francisco, Atlanta, Boston and Denver are invited to attend a comprehensive session covering effective social media marketing, search engine optimization and future web trends. The Social Media Boot Camp for CEOs is a continuing series of free 90-minute seminars designed to help business professionals choose the best tools for their organization.

FEBRUARY 9: ATLANTA, GA

JW Marriott Atlanta Buckhead 9:00am or 1:00pm

FEBRUARY 10: ATLANTA, GA

Atlanta Marriott Perimeter Center 9:00am or 1:00pm

FEBRUARY 9: BOSTON, MA

The Westin Boston Waterfront 9:00am or 1:00pm

FEBRUARY 10: BOSTON, MA

Hyatt Regency Cambridge 9:00am or 1:00pm

FEBRUARY 15: SAN FRANCISCO, CA

JW Marriott San Francisco Union Square 9:00am or 1:00pm

FEBRUARY 16: SAN FRANCISCO, CA

JW Marriott San Francisco Union Square 9:00am or 1:00pm

FEBRUARY 17: SAN FRANCISCO, CA

Renaissance ClubSport Walnut Creek Hotel 9:00am or 1:00pm

FEBRUARY 23: DENVER, CO

The Westin Westminster 9:00am or 1:00pm

FEBRUARY 24: DENVER, CO

JW Marriott Denver at Cherry Creek 9:00am or 1:00pm

Business leaders seeking additional information regarding Facebook, Twitter, YouTube and online content will have their questions answered by an industry pro, Paul Slack. Splash Media principal and co-founder Paul Slack, a 20-year veteran of internet marketing, leads the Boot Camps. In addition to the industry expertise of Slack, each complimentary session will answer the following questions:


What is social media?
What does the Fortune 100 know that I don?t?
Why is it so important for my business?
How do I use social media to create new customers?
How do I get started?

About Splash Media: Splash Media LP, based in Addison, Texas, is one of the social media agencies in the Southwest providing internet marketing, social media marketing and strategic video solutions. Splash offers a unique mix of services that blending interactive digital marketing with Emmy Award-winning video production.

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Related Search Engine Optimization Press Releases

Social Media Marketing Company Discusses the Power of Google?s Social Search

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Dallas, TX (Vocus/PRWEB) February 24, 2011

As recently reported online, search engine giant Google has made enhancements to its Social Search feature that may be of interest to web marketers everywhere. Social Search, which facilitates search responses being taken from a user?s digital connections and displayed, is reportedly being given more status within search query results. Social media marketing, website design and small business search engine marketing firm, We Do Web Pages discusses the impact the changes will have for professionals seeking to broaden their presence on the web.

A Progressive Opportunity

With social media outlets now taking on a major role in the Internet based marketing initiatives of companies and firms across multiple industries, major search engines are now more open to re-considering the role of social media in search. Google?s recognition of social media prominence has been credited in reports as being a factor in influencing the decision to give Social Search a more pronounced role in query results. Changes include annotated matches from connected accounts in query responses and the showcasing of where the information was shared, such as a publicly viewable post on Facebook or Twitter.

By 2013, eMarketer estimates 62 percent of Web users and almost half (47.6 percent) of the overall US population will be on Facebook.

We Do Web Pages team members state the changes represent a progressive opportunity for business professionals, making their social media marketing efforts more worthwhile. Not only do they project it will help drive home the importance of social media based marketing initiatives in the overall strategies of companies, but also give entities with smaller marketing budgets an opportunity to expand their online presence. We Do Web Pages welcomes professionals across multiple fields to contact them today by visiting http://www.wedowebpages.com or calling 214-379-7436 for more information about how the company?s services can benefit one?s needs.

About We Do Web Pages

We Do Web Pages is a boutique internet marketing company based in Dallas, Texas. The company specializes in Social Media & SEO based services that help companies increase their brand recognition by expanding their presence on the web. The company welcomes attorneys, law firms, corporate professionals, and others to visit http://www.wedowebpages.com today to obtain a free consultation with an SEO expert.

For more information about We Do Web Pages, or the services provided by the company, please visit http://www.wedowebpages.com, or call 214-379-7436 to speak with someone directly about beginning an important project.

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Related Seo Press Releases

Vocus Virtual Conference: Social Media. So what?

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Lanham, MD (PRWEB) February 28, 2011

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and PR software, is hosting a free half-day virtual conference on the big, powerful world of social media.

Social Media has changed the way people communicate and do business. It?s unavoidable, but without strategic planning it can go terribly wrong. Find out what businesses are still getting wrong and how to avoid going down that same path.

On Wednesday March 16th, from 11am-4pm ET, five social media experts will show you how to engage and influence your followers online.

Speakers include:

Advertising Champs! Volkswagen, Chrysler, E*Trade & Other Super Bowl Advertisers Score Big in Social Media

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Costa Mesa, CA (PRWEB) February 14, 2011

This year?s Super Bowl game set records for a TV audience, averaging more than 111 million viewers. So how did the overall brands fare? Who was able to capitalize on that audience and carry over success into brand interest and engagement? Which advertisers ?won the web??

These are some of the questions answered in the Super Bowl Social Brand Scoreboard report from digital agency ymarketing. The report measures how well this year?s Big Game advertising dollars influenced online and social consumer behavior.

Because this year saw many advertisers encouraging participation on social media networks like Facebook and Twitter, the report highlights key benchmarks such as an increase or decrease in volume of social media metrics such as Facebook fans, Twitter followers, YouTube viewings, Social Sentiment, search volume and more. So while Sunday?s Super Bowl between the Green Bay Packers against the Pittsburgh Steelers is already decided, the battle of these big brands for consideration in the mind of the consumer has only just begun.

In the Report:

Public Relations and Advertising Boutique Founder Tatyana Gann, of Nashville TN, Announces Social Media Press Releases Services

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Nashville TN (Vocus/PRWEB) March 07, 2011

Public relations and advertising boutique founders, Tatyana Gann and Angela Giles recently announced a new addition to their VIP publicity services by introducing writing and managing of social media releases and social media newsrooms. With a presence in both Nashville Tennessee and San Diego California, this service will enable small businesses to embrace a new wave of public relations campaigns using social media and SEO press releases.

Social Media Press Releases are the new wave of PR, according to public relations firm SmokinHotPR. Tatyana Gann affirms that press release and newswire distribution are not going to be replaced by social media releases, because they serve different purposes. However, they must be utilized in a marketing plan for an online business.

Social Media Press Releases are the new frontier of publicity. Coined as PR 2.0, Social Media Press Releases combine social media with SEO enhanced press releases. These new press releases bring a more interactive and informative story to the reader base.

ThanksDr Appoints Dynamo to Run Integrated PR, Social Media and SEO Campaign

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(PRWeb UK) March 6, 2011

Dynamo, which manages PR, social and digital communications for consumer tech companies, today announces that it has signed ThanksDr as its latest client.

ThanksDr (http://www.thanksdr.co.uk) is an online service for UK users providing free access to reliable and vetted medical information, as well as a paid for consultation and advice service with experienced UK based and registered Doctors. ThanksDr has retained Dynamo to build up its customer base through profile-raising in consumer press as well as Twitter and Facebook campaigns.

?Dynamo impressed us with their deep understanding and experience of running creative campaigns that cut through consumer and social media,? said Dr Clare Craig, founder and MD of ThanksDr. ?We?re seeing increasing public frustrations with services such as NHS Direct and getting misdiagnosed on the first page of Google. Working with Dynamo we will show there is another option for families to get reassurance and a diagnosis from an experienced UK-qualified doctor without having to join a waiting list.?

?Unlike public services such as NHS Direct, which is staffed by Nurses, ThanksDr provides accessible, simple and secure access to experienced registered Doctors, as well as providing a free service for users to access medical advice and information from vetted medical sources,? said Peter Bowles, Creative MD, Dynamo. ?We?ll use a combination of outreach to traditional media, as well as developing social media campaigns to raise awareness and let the UK public know there?s another way to get trusted medical advice.?

UK web users can visit http://www.thanksdr.co.uk to access ThanksDr services which include a free online search service, as well as a paid for private, secure consultation service where users can ask for specific advice, and get answers from qualified GPs as well as specialist consultants. The cost of the ask a doctor service is

Sacramento Chapter, AREAA “Seminar Social Networking”

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San Diego, CA (Vocus/PRWEB) March 04, 2011

The Sacramento Chapter of Asian Real Estate Association of America (AREAA) held a seminar on “Successful Social Networking.” Regina Garcia, Founder and CEO of StreamlineREO was a guest speaker on the effective use of online management tools and how to utilize technology to set yourself apart from other real estate agents. Other panelists included TV/Internet Personality and Realtor Herman Chan; Senh Duong of Bookteller.com; Mark Chu of Big Realty, and Tom Perkins of Transaction Point.

Mark Chu of Big Realty was adamant that all agents, regardless of how busy they are, must adapt Online Transaction Tool. Online tools such as those provided by StreamlineREO need to become a part of an agents daily routine. Keeping everything online in third party tools creates transparency. Transparency is not only between the real estate agents, and the responsible broker but if used correctly, it will create transparency between the agents on each end of a transaction eliminating misunderstandings and a more efficient and stress-free deals.

Herman Chan, TV personality demonstrated how video blogging is a fantastic way to increase your visibility online. There are many benefits to video blogging. Unlike the traditional first meeting you might have with a potential client, when someone has been able to view your videos, they feel like they already know you before you even say, “Hello!” They have already decided that they are interested or even willing to work with you. This is a huge timesaver. It is more than simply grabbing attention, you are able to let everyone know what you are all about.

Senh Duong, Founder of http://www.RottenTomatoes.com and http://www.BookTeller.com explained the importance of SEO (Search Engine Optimization) and tracking. The technique goes beyond that website is not enough. First, people need to be able to find you. Second, once they find you then you need to know what happens next. Therefore, do they browse your home page and leave, or do they search further? When does a casual browser become a solid contact, and how can you increase your success rate? These questions all lead up to more visibility.

“The event was educational, encouraging and successful due to all the positive feedback from the attendees that attended,” said Ms. Garcia, “Herman Chan was not only hilarious but he was a fantastic source of information.” The seminar had over 60 attendees from the Greater Sacramento Chapter of AREAA and can be reached at http://areaa.org/sacramento.

StreamlineREO http://www.streamlinereo.com announced a new pricing model at this event. In the past, real estate agents often preferred having reasonable monthly subscription fees to access technology. Ms. Garcia said, “Today; however, the reality is that many agents may go several months without closing any transactions. In such a market, monthly fees are hard to justify. Additionally, over the last few years, the concept of ‘Technology Access Fees’ have become a common place for many other third party fees in escrow.” Ms. Garcia continues to elaborate and said, “Starting in April of 2011, StreamlineREO will allow agents to print an invoice that can be submitted to escrow, payable directly to StreamlineREO. This relieves the individual agent of the need to pay monthly fees.”

Join us on facebook http://www.facebook.com/streamlinereo.

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