Tag Archives: Strategies

Kaspid to Attend 2011 Search Engine Strategies Seminar in London

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England (PRWEB) February 14, 2011

One of the most famous brands in Iran in the field of web design and search engine optimisation (SEO), in addition to an increasingly dominant company in SEO and Pay per Click advertising in England, Kaspid Information Technology Corp, has announced that it will attend the 2011 SES London Seminar on 21-25 February.

SES London is the biggest conference in search engine marketing for companies from across Europe and the USA, attracting many of the best people, instructors, corporate representatives and senior web marketing professionals each year. The event plays host to discussions on the latest search engine algorithms and web marketing outcomes.

Topics for discussion this year include the most effective SEO strategies and the reduction of site index time; how keywords can be analysed to determine those that achieve the highest rate of conversion of visitors into loyal customers; the link building methods that have the biggest positive impact on your search engine rankings; social media and societies; video marketing and mobile marketing.

Four workshops will also be held that relate to digital marketing strategies, virtual media and their practical applications. Up for discussion are the best ways for your company to use the likes of Twitter, Google, Pay per Click advertising and digital direct marketing. The four workshops will be SES Training on Monday 21st February, IDM Workshop on Tuesday 22nd February, OMI Workshops on 22nd and Wednesday 23rd February, and NMA Live on 23rd February.

The Seminar is sponsored by such leading companies as Bing, Topseo, Yahoo, Symantec and PRWEB. Kaspid is one of the corporations selected in the http://www.topseos.co.uk internet database.

Kaspid commented: ?We are honoured to be involved in the SES London seminar, standing alongside some of the world?s leading names in web design and web marketing. Search engine marketing services from Kaspid are the perfect alternative to costly traditional marketing strategies. We have significant experience and expertise in commercial web design in addition to providing services in search engine optimisation (SEO) and Pay per Click advertising to companies around the world.?

Kaspid is renowned for its web design services, designing hundreds of commercial specialised websites, industrial websites, shopping websites, specialist e-trade websites and directories, in addition to presenting and implementing the newest ideas in web marketing.

Increasing numbers of companies are coming to realise the benefits of web marketing when it comes to winning more business, given the way that it can boost search engine rankings and attract a greater amount of traffic as a result. With SEO, PPC and web design services from Kaspid, you can attract new visitors in addition to converting more of your traffic into sales.

Company Name: Kaspid

Contact Information:

T: +98.2122355829

Email: info(at)kaspid(dot)com

Website URL: http://www.kaspid.com

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Small Businesses Convene to Learn Strategies That Can Put Americans Back to Work – Small Business Summit – March 8th, NYC

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New York, NY (PRWEB) February 21, 2011

Are you a small business owner looking for the right business and technology tools to grow your business? Are you looking to network with your next great client or partner? Mark March 8, 2011 on your calendar and spend the day at the Sixth Annual Small Business Summit (smallbiztechsummit.com, #smallbizsummit) at the Digital Sandbox in New York City. Entrepreneurs and small business experts will be spending the day sharing their secrets for finding and keeping customers in the ever changing online and offline business environment.

The Sixth Small Business Summit is an all day program that brings together small business owners and leaders from across the country to share their insights for growing their small business. Chris McCann, President of 1-800-FLOWERS.COM, and Jim Fowler, CEO/Co Founder of Jigsaw will headline this year?s Summit along with Mark Gambill of Dell, John Lawson of ColderICE, Matthew Weiss of 888-Redlight, Andy Steuer of Deluxe, Ken Weyel of Microsoft?s Bing, Pamela O?Hara of Batch Blue, Jeff Cram of ISITE Design, Angela Jia Kim of Om Aroma, Grant Wickes of Wasp Barcode, Kirk Averett of Rackspace, Ellen Pack of Elance and more.

?Technology enables customer and employee engagement, online and off ? something essential to business success today,? says Mark Gambill, vice president, Dell Consumer, Small and Medium Business Marketing. ?As both a longtime presenter and sponsor of the Summit, it?s remarkable to see how business leaders can take what they learn at the Summit to build innovative programs and grow their companies efficiently.?

Topics this year will include the story of growing a single flower shop into a billion dollar business; building your business online and off; leveraging your brand online through SEO, search and marketing; protecting your online reputation; integrating the hottest technologies into your business; secrets for growth and the presentation of the Summit?s second annual Small Business Strategy Award.

?We?re excited to have a roster of small business experts who are eager to share their strategies and experiences,? says Marian Banker, MBA, Co-Producer of the Summit and President of Prime Strategies. ?The Summit continues to grow each year in attendees and sponsors, which reinforces that we are resonating with businesses.. As a business owner who is currently exploring new services geared toward women age 60+, I am excited for the words of wisdom from our experts. With Chris McCann teaching us how he turned a commodity like flowers into a booming online business, John Lawson?s funny and inspirational tales from business and Jim Fowler?s journey from small business to international phenomenon, we expect to fill the house again this year.?

?The Summit reinforces that the small business sector is alive and growing?, says Ken Weyel, Head of Global Small Business Advertising Services, Bing? I look forward to discussing the evolving world of search marketing and how the SMB sector can leverage it even more.?

Sponsors include Dell, Bing, Deluxe, Intuit, Epson, 8×8, Wasp Barcode, Concur Breeze, Elance, Rackspace, Microsoft Communications, Cisco, Verizon Wireless, American Airlines, TD Bank, Blackberry, and Batchbook.

More information on the Summit and the award can be found at http://www.smallbiztechsummit.com.

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Top Five Internet Marketing Strategies for the Entrepreneur by Business from the Kitchen Table

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(PRWEB) February 15, 2011

Business from the Kitchen Table founder Daniel J. Thorley today has released his five best internet marketing strategies for the entrepreneur and business owner.

From a kitchen table amidst the coffee cups and bagels, Thorley runs his online business helping aspiring entrepreneurs to grow their own businesses. And with multiple websites, a successful e-newsletter and online sales of his own information products Daniel has five top strategies to share with other would-be marketers from his success.

Daniel?s aim is not only to get businesses discovering internet marketing with Business from the Kitchen Table, but to also show them how to open windows of opportunity to a wide market of potential customers by creating large customer based lists which many struggle to build from scratch.

?There is no more humble piece of furniture than the kitchen table,? states Daniel, entrepreneur, editor of the successful e-newsletter Business From The Kitchen Table and author of Google?s Hidden Secrets Unleashed. ?It is the place where peanut butter sandwiches meet their demise, early morning coffee is savoured, and couples reminisce about their day. It is also the perfect place from which to launch your business!?

Anyone, from a new entrepreneur to the seasoned veteran, regardless of experience, can enjoy effective internet marketing with Business from the Kitchen Table. And to make life easier there is a plethora of further information on how to implement the following top five internet marketing strategies which can be accessed at anytime.

Daniel?s Top 5 Internet Marketing Strategies:

1. Social Networking is not just for twenty something?s. This is a casual and one of the simplest ways to connect with people from many areas and walks of life. Facebook, Twitter and Digg are some of the most valuable sites for making that connection with potential clients.

2. Search Engine Optimization (SEO) is the secret successful keyword practice, making your website or blog go to the top of the page when hitting the search button.

3. Affiliate marketing/partnerships are simply ads you display on your blog or newsletter, which links back to other marketers? web pages usually selling a product. Traffic that goes through your website to theirs will earn you money with just the click of a button. It doesn?t take long to learn how to tap into this incredible and lucrative

passive stream of income.

4. Branding your business well, can mean the difference between success and growth or just another website that is long forgotten after a first glance. Learn how to make your business stand out from the rest. Learn to creatively seal your image in a brand that sticks with your customers, long after they leave your business or website.

5. Marketing to your audience is imperative. Have you ever spent time with someone so self-absorbed they couldn’t see past the nose on their face? Make sure your website doesn’t make that same mistake. Target your audience; speak to them in your writing in a way that attracts them to your business.

Ask any successful business person and they will always tell you with the right tools and information, you can take your business from just making it… to making it big within no time at all. And when you discover proven strategies for internet marketing with Business from the Kitchen Table, you will be on that cutting edge of success. So, clear off your kitchen table, log onto the worldwide web, and explore the possibilities of successful internet marketing right from your own kitchen table.

Business from the Kitchen Table was set up by Daniel J Thorley. He has put together a complimentary report on search engine optimisation that will help you solve the problem of traffic generation forever. To download it instantly visit http://www.businessfromthekitchentable.com

For more information on the internet marketing tips for the entrepreneur above, please visit the website.

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Online Marketing Elite Gather for ?Focus Latino? at SES New York to Address Digital Marketing Strategies in U.S. and Latin America

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Philadelphia, PA (PRWEB) March 6, 2011

At SES New York, taking place March 21-25, 2011 at the Hilton New York, prominent experts in the Latino marketing community will participate in sessions and panels specifically addressing the U.S. Hispanic and Latin American markets. Programmed in collaboration with Lima Consulting Group, a Philadelphia online marketing and web analytics agency, and media company LatinVision Media Inc., the ?Focus Latino? Track is scheduled for Wednesday, March 23. The keynote address will be delivered by Mark Lopez, Head of U.S. Hispanic Audience at Google.

?As we programmed the sessions, we tried to balance the aspects of Latinos and Hispanics, of large and modest marketing budgets, of Portuguese and Spanish speakers and of U.S. Hispanics and those living abroad,? said Paul Lima, CEO of Lima Consulting Group, LLC. “We are delighted to have been invited to help program the ‘Focus Latino’ panels for 2011. Bringing back the SES Latino Track is good for business. Marketers need to understand that while there are many differences amongst Latino internet users, as a whole, we use the internet differently and in ways that marketers who are in-tune with us can use to create real value while also increasing their returns? says Lima. SES Latino was last held in 2007 in Miami.

When asked about the integration of such a culturally-thematic series in a mainstream search conference meant, on a personal and professional level, Mr. Lima responded “My dad is a second generation Portuguese immigrant and my mom is a Cuban immigrant. They taught me the importance of education and hard work. My grandfather from Cuba waited tables in Queens for years even though he had a college degree when he left Cuba. My hope is that we help ambitious and capable Latinos eager to become online marketers find access to opportunities, jobs and capital so that talented folks can contribute towards making our economy strong.”

Mr. Lima shares a unique perspective in seeing the online marketing industry include more Latinos. He says, “That?s why I?m trying to do something to help. I?m the Chairman for the Greater Philadelphia Hispanic Chamber of Commerce and in that role I?ve worked to consolidate and strengthen the voice of Latino business. Marketing to Latinos is good business – we value education, entrepreneurship and hard work, and we are getting beyond our cultural differences and organizing ourselves economically, socially and even politically. This conference is a reflection of the digital marketing industry’s recognition of our $ 1 Trillion in purchasing power and at the same time demonstrates our ability to organize ourselves as digital marketers to help inform and educate mainstream marketers about how best to reach us.”

The addition of this Latino track to an already packed SES New York agenda is a real coup for us, and we have the perfect partners in LatinVision Media and Lima Consulting Group,? stated Matt McGowan, Managing Director of Americas for Incisive Media. ?We?ve lined up experts from many of the leading Latino-centric companies to give their input on all aspects of search and social media.? Paul Lima worked with Incisive Media and LatinVision Media to develop a lineup of sessions that would appeal to companies interested in tapping into the $ 1 Trillion of purchasing power of US based Latinos.

As recognition for his programming the agenda, Mr. Lima was named as the Keynote coordinator and as a panelist in the Analytics for the Latino Market session. When asked about what he planned to share on the “Analytics for the Latino Markets” panel he said, “implementing online marketing best practices for Latinos is similar to those of the mainstream. But there are subtleties in identifying Key Performance Indicators and in the ways we use information when making purchasing decisions. Selling analytics to Latino owned businesses, whether here or abroad, is also very different due to the reliance on open source or free software and the belief that marketing is more art than science. So there is a lot more education and awareness needed to help Latino businesses understand what is possible when it comes to providing optimized online experiences, to personalize ads and content, and to implement the science of marketing into their businesses.”

Sessions planned to-date for the Focus Latino track include:

Search Engine Strategies (SES) New York 2009 Conference Agenda Mirrors Latest Search Engine Marketing Industry Trends

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New York, NY (PRWEB) March 17, 2009

New York, NY – March 17, 2009 – The conference agenda for Search Engine Strategies (SES) New York 2009 mirrors the latest industry trends and expanding definition of the search engine marketing industry. The must-attend search engine marketing conference features two keynote speakers, an Orion Panel on the State of Search, 65 conference sessions, six search engine marketing (SEM) training workshops, a one-day search engine optimization (SEO) training course in partnership with Bruce Clay, and a day-long web analytics training workshop in partnership with the Web Analytics Association (WAA).

Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, which includes Search Engine Strategies, Search Engine Watch and ClickZ, said, “This isn’t a cottage industry. According to the latest survey by the Search Engine Marketing Professional Organization (SEMPO), North American search marketing spending will increase 9% to $ 14.7 billion in 2009, up from $ 13.5 billion a year ago. And SEMPO forecasts the industry will reach $ 26.1 billion in 2013.”

McGowan added, “One of the drivers of this growth, even in a recession, is SEMPO’s expansion of the definition of search marketing to include new forms of advertising such as some sorts of social media. The conference agenda for our flagship industry event anticipated this change and is designed to educate attendees on the growing list of topics that they will need to master in the coming year.”

The SES New York 2009 conference agenda includes:

Vertster.com Returns to San Jose Search Engine Strategies to Speak About Site Testing and Optimization

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Salt Lake City, UT (PRWEB) August 7, 2006

Vertster.com, a leading provider of scientific website optimization software, today announced that CEO Scott Miller will speak in a session on ?Landing Page Testing and Tuning,? during the 2006 edition of the Search Engine Strategies Conference in San Jose California. The presentation will highlight several examples of specific optimization projects, packed with numerous tips and pointers on how to increase website effectiveness. This is the fourth consecutive conference Mr. Miller has been invited to participate in.

The Search Engine Strategies Conference spans four days, starting on August 7 and wrapping up on August 11, and is widely considered the premier event on search engine marketing in the world.

Unlike many conferences, Search Engine Strategies awards speaking placements based on merit, not who is willing to pay the most. Mr. Miller was hand picked to participate by conference organizer Danny Sullivan. The ?four star rated? discussion of landing page design will be held Tuesday, August 8 at 11:15 AM, at the San Jose Marriot.

?Search Engine Strategies is one of the premier events in online marketing, and I look forward to participating in this session,? said Miller. ?Having the opportunity to share some of what we?ve learned and some of the tactics we?ve used always gets people excited. The fact that we present actual business case examples makes it very real.?

About Vertster.com:

Vertster.com provides a proprietary hosted marketing application that can increase the effectiveness of any website by 50% or more. The software uses powerful statistical algorithms to vary the design of web pages and determine an optimal combination of text, images, colors, or other elements to maximize sales. Vertster features an easy to understand interface, and can be used with any site, without impacting natural search engine rankings.

About Scott Miller:

Scott Miller is the CEO and Founder of Vertster.com, a leading provider of multivariate and split testing solutions. He has been running conversion experiments since 1999 and has been directly involved in the completion of thousands of experiments.

In the previous year alone, Scott has overseen the completion of over 2500 experiments. His newly released book ?The ConversionLab.com? details some of the specific lessons learned across the many optimizations his firm has completed.

Scott is a regular speaker at the leading online marketing conference series Search Engine Strategies, and has been a guest speaker and contributor to MarketingExperiments.com Journal and seminar series.

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Viral Link Strategies For Search Engine Optimization

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Running head:  VIRAL LINK STRATEGIES FOR SEARCH ENGINE OPTIMIZATION

 

Viral Link Strategies for Search Engine Optimization

By: Troy Johnson

Argosy University

MSM program

International Marketing and E-Business

03/04/2010

 

Viral marketing is an integral tool in achieving search engine optimization.  This case study reveals a delegation link strategy designed to improve search engine page rank.  I am the founder of Snowbirdseeker.com LLC a seasonal rental advertising website that facilitates communication between snowbirds and property managers.  Like all website owners I am interested in search engine optimization.  As defined by www.wikipedia.com, “Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines.”  Contracting a SEO professional can be expensive, so this article helps explain how search engines index websites and how they are ranked.  Specifically this article describes offsite strategies that are favorable to Google’s search algorithm.  In years past SEO mostly consisted of writing content filled with keywords, metatags, title tags, and domain names that target a specific demographic or market.  A seasonal rental website for example may want to place keywords like seasonal rentals, rental advertising, and snowbirds in their content, title tags, and metatags.  Similarly a website describing Sarasota remodeling should target keywords that are relevant to the services provided.  However in the case of the remodeling service it is important to optimize for people hunting for service that is within the sales territory of the company.  For instance repeating Sarasota remodelers would be better than just writing broadly about remodeling jobs because we know that if someone performs a search for Sarasota remodeling they are searching for remodelers in Sarasota specifically.  This type of onsite optimization will help you reach the customers who are already hunting for your services.  Onsite optimization will improve ranking on search engines like Bing, MSN, and Yahoo more than it will on Google’s search engine.  Today, Google maintains 85% of the U.S. search market share underlying the importance of optimizing for Google’s search engine.  Their patented page rank system values offsite optimization which measures the buzz or link popularity of a given website.  During my research I learned that the general consensus on how Google calculates page rank is related more to domain name trust and the number of inbound links than what is actually on the webpage. The approximate search algorithm ranked websites by the following criteria in order of importance:

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-        24% Domain name trust

-       22% Anchor text from referring site

-       20% Number of inbound links indicating link popularity

-       15% On page keyword usage

-       7% Traffic and Click-Through Data

-       6% Social Graph Metrics

-       5% Registration and Hosting Data (seomoz.org, 2010)

In order to improve traffic from Google one must consider link building strategies.  I looked at what my contractor did to build my website’s links and from this I started creating my own link strategy.  The process of building links is tedious and time consuming unless you learn to delegate the task through viral marketing.  “As the Internet blossomed in the early ’90s, people struggled for descriptive metaphors. Was it like print with its “pages,” or was it more like exploration via “sites”? Then, in 1996, an animated clip of a dancing baby (aka Baby Cha-Cha) made the rounds, as users on the nascent Web e-mailed it to one another. It took a while, though, to realize why this was significant. In the 2000s, it all became clear: Cutting and pasting a URL was quick, easy and could potentially reach more people than a TV ad.” (Brandweek, 2009)   Simply provide great content that is useful to others or create something funny and a new link building seed is planted.  I am not the best videographer nor am I very funny, but I can write a decent paper helping others delegate their link building through other website vectors.  While trying to build my links one at a time I used an article website www.articlesbase .com to publish a paper I wrote “Global Strategies for Search Engine Optimization & Web Marketing”.  The results of this action were dramatically different from many other sites I had used in the past.  The framework of the article sharing website made it easy for anyone with a website to copy the code of my research paper and paste it on their website.  There is a reason they call it viral marketing-—because the best social media functions like a virus. It spreads easily, embeds itself seamlessly into hosts and exploits a few critical individuals to achieve global exposure. It may sound terrifying, but you can control it. And if you do, you can reach thousands of people—and thousands of the exact people you want to reach. (Stern, 2009)  Many websites enable you to submit press releases and articles describing your services, but only A few transfer information as fast as the contagious movie 28 Days Later.  The paper described search engine optimization in elementary terms and I placed hyperlinks using the hyperlink tool that is standard with every word document program.  To create a hyperlink within your article simply right click on the mouse when a word doc is open and choose the hyperlink dialogue box.  Add your website’s URL and in the field where it says text to display use your site’s keywords.  There are  

SEO writing services for those small business owners looking to increase web traffic, website revenues, and brand awareness.  Plenty of search engine optimization work goes abroad to places like India, which is fine for website development and most of your onsite optimization.  My experience with outsourcing to India went fairly well since they made the site function the way that I wanted, but there were chronic misspellings and problems with subject verb agreement.  Any article submission riddled with mistakes is not likely to go viral.

 

The eventual result of publishing my article with embedded links to my website snowbirdseeker.com was hundreds of people copying the article for its content and pasting it on their sites and blogs.  This might sound like my intellectual property rights were violated, but ultimately I benefited from the exponential growth of my back links and link popularity.  This additional free organic traffic can be monetized through Google Adsense and membership sales from rental owners.  How could additional traffic to your website benefit you?

 

In conclusion search engine optimization can be broken down into onsite and offsite optimization.  Onsite optimization includes using keywords, metatags, title tags, and other on page methods to improve the quality of web traffic.  Offsite optimization involves link building which is seen by search engines as website popularity.  Implementing viral marketing strategies using article websites with the right framework for sharing can delegate your link building.  To improve your articles chances of going viral make sure it is error free and useful or interesting to read.

References:

1.

Sterne, Rachel

CREATING YOUR VIRAL LOOP ON TWITTER.

Publishers Weekly; 10/5/2009, Vol. 256 Issue 40, p24-25, 2p

 

2.

Marketing Innovation of the Decade.

Brandweek; 12/14/2009, Vol. 50 Issue 44, p28-28, 1/3p

3.

List of seo factors reference url http://www.seomoz.org/article/search-ranking-factors

 

 

Founder of Snowbirdseeker.com.  The author is an internet marketing strategist and Masters degree student of Argosy University.  He offers link strategy and writing consulting service through SEOgainseeker.com 

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WebmasterRadio.FM Announces SearchBash at Search Engine Strategies San Jose

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Fort Lauderdale, FL (PRWEB) August 7, 2006

WebmasterRadio.FM, the premier free, business, 24/7 internet radio network focused on the e-commerce marketplace and the official radio network of Search Engine Strategies San Jose 2006, today announces its SearchBash, an evening networking event that will take place at 7:30 p.m. August 9 at Studio 8 (8 South First Street, San Jose, CA, 95113).

Sponsors for the event include PositionTech (http://www.positiontech.com), TrueLocal (http://www.truelocal.com), Moniker (http://www.moniker.com), LookSmart (http://www.looksmart.com), Bruce Clay Inc. (http://www.bruceclay.com), 888.com (http://www.888.com) and Range Online Media (http://www.rangeonlinemedia.com).

“SearchBash is a great way for SES conference attendees to mix and mingle on a more personal level,” said Brandy Shapiro-Babin, WebmasterRadio.FM Vice President of Marketing. “The event sponsors are community-minded luminaries who are all part of the WebmasterRadio.FM family of advertisers. They have come together to help WebmasterRadio.FM give the community an amazing event where conference attendees can network with others, eat great food and win fantastic prizes.”

SES conference guests must visit each of the sponsors’ booths, where they will receive free T-shirts and stamp cards, which will serve as their invitations to attend SearchBash and to participate in its promotional giveaways. At the evening event, guests have the opportunity to win cash prizes, a Texas Hold ‘Em table sponsored by Moniker.com, and many other surprises.

WebmasterRadio.FM is the official radio network of the Search Engine Strategies conference series, the largest and most important conference dedicated to the search engine and search engine marketing industries.

About the Event Sponsors

Position Technologies is the leading service provider of Search Engine Marketing solutions. Its unique assortment of innovative products, comprehensive services and search industry expertise helps deliver more Internet traffic to Web sites, which will increase online visibility and sales.

TrueLocal is a free local search engine, which aims to drive online users to offline businesses. Currently indexing over 13 million local businesses and 50 million local web pages, TrueLocal?s friendly design allows users to find exactly what they?re looking for in two clicks or less.

Moniker Online Services, LLC is a leading provider of domain name registration, management, and monetization services for individuals and businesses that wish to have a unique address and branded identity on the Internet.

LookSmart is an online media and technology company specializing in vertical search. The company provides relevant content, advertising and technology solutions for consumers, advertisers and publishers. In addition to owned and operated properties, LookSmart?s distribution network includes select syndicated publishers and search partners that maximize advertiser ROI. LookSmart also offers a comprehensive set of syndicated solutions for publishers to grow their audience and advertiser relationships.

Bruce Clay, Inc. is a leading provider of search engine marketing services with emphasis on search engine optimization. Through an integrated combination of services, Bruce Clay, Inc. provides high quality services that help clients achieve their search engine marketing goals.

888.com is one of the leading casino and poker rooms on the Internet. Since its official launch in 1997, over 20 million people have experienced 888com’s exciting gaming action, making it the leading online casino.

Range Online Media is a leading interactive marketing agency that delivers high-yield results for clients through comprehensive online marketing services, including pay for placement, natural search optimization, online media placement, strategic planning, performance optimization and more.

About WebmasterRadio.FM

WebmasterRadio.FM strives to lift the “veiled curtain” of the Internet to bring the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decision makers to individuals who work for themselves, small and mid-sized businesses to those just starting out. The WebmasterRadio.FM listening audience has a vast appeal to anyone looking to learn industry-specific information from the most successful marketers and technology experts in the world. These Internet “influencers” create, learn and listen in a true community destination.

WebmasterRadio.FM’s stellar line-up of radio programming includes “CoverStory” with David McInnis, CEO, and Mick Jolly, Executive Vice President, of PRWeb, WebmasterRadio.FM’s official newswire; “The Hook with Katie Kempner,” Vice President of Crispin Porter + Bogusky; “ad:tech Connect” with host Susan Bratton, ad:tech Chair and CEO of Cendara, Inc.; “DomainMasters” with Monte Cahn, CEO of Moniker.com; “The Daily SearchCast” featuring Danny Sullivan of SearchEngineWatch; “NextStuffNow” with Chris Tolles, VP of Topix.net; “Power Source” with Tim Mayer of Yahoo! Search and Jeremy Zawodny of Yahoo!; and more. To tune into WebmasterRadio.FM?s live content, or to check out the show lineup, please visit http://www.webmasterradio.fm.

Media Contact:

Brandy Shapiro-Babin

954-309-5578

This press release distributed by PRWeb, the official newswire and Online Visibility Company? of WebmasterRadio.FM.

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Search Engine Strategies (SES) to Offer SEM and SEO Training in New York City on November 5

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New York, NY (PRWEB) October 5, 2009

New York, NY — On Thursday, November 5, 2009, Search Engine Strategies (SES) will offer search engine marketing (SEM) and search engine optimization (SEO) training courses in New York City. The SEM and SEO training, which will be held at the Downtown Conference Center, 157 William Street, will include one all-day session in a two-part workshop and two half-day workshops. The morning sessions will be held from 8:00 a.m. to 12:00 p.m., and the afternoon sessions will be held from 1:00 p.m. to 5:00 p.m.

The training, geared to in-house and agency marketing professionals, consultants, site designers and website owners, offers an opportunity to interact with SEM and SEO experts in a small-class setting. The intensive workshops provide hands-on exposure to the latest developments in the search marketing industry.

“The three people we’ve lined up to lead these workshops, Brian Eisenberg, Liana Evans and Jessica Bowman, are not only experts in their respective search arenas, but they are experts in being able to convey information for marketing practitioners at any level,” said Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ.com. “The three topics, while always relevant, are especially so in today’s tough economic times when every organization has to work towards getting the most out of every budget dollar spent.”

The Workshops

The Call to Action Workshop – Conversion Optimization Training is a full-day workshop in two four-hour parts. Led by Bryan Eisenberg, Co-Founder of Future Now, Inc., the workshop will demonstrate how these skills are essential for building a user- and search-friendly site that converts visitors into buyers. Working from their laptops on their own websites, participants will learn the roles of web analytics, web design and usability, information architecture and search engine optimization in the context of conversion rate marketing.

The Social Media – Planning Strategy, Monitoring & Measuring Your Way to Success half-day workshop, taught by Liana Evans, Director of Social Media for Serengeti Communications, runs from 8:00 a.m. to 12:00 p.m. Marketers already implementing Twitter, Facebook, YouTube, Flickr and LinkedIn as a component of their marketing strategy can benefit from this workshop which goes into the strategy, monitoring and measuring of social media components. Workshop attendees will learn how to research, plan, monitor and measure their way to successful, cost-effective social media marketing

The How to Create a Successful SEO In-House Program half-day workshop from 1 p.m. to 5 p.m. will be led by Jessica Bowman, SEO Strategist and In-house SEO Expert, SEMinhouse.com. Suitable for companies beginning an in-house SEO program and for companies facing the challenges of implementing an SEO program, the workshop assists participants in creating a specific action plan for getting their SEO changes incorporated into the organization.

To register for the SES New York training workshops, visit http://www.searchenginestrategies.com/training/newyork/

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit http://www.IncisiveMedia.com.

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Search Engine Strategies (SES) to Offer SEM and SEO Training in New York City on November 5

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New York, NY (PRWEB) October 5, 2009

New York, NY — On Thursday, November 5, 2009, Search Engine Strategies (SES) will offer search engine marketing (SEM) and search engine optimization (SEO) training courses in New York City. The SEM and SEO training, which will be held at the Downtown Conference Center, 157 William Street, will include one all-day session in a two-part workshop and two half-day workshops. The morning sessions will be held from 8:00 a.m. to 12:00 p.m., and the afternoon sessions will be held from 1:00 p.m. to 5:00 p.m.

The training, geared to in-house and agency marketing professionals, consultants, site designers and website owners, offers an opportunity to interact with SEM and SEO experts in a small-class setting. The intensive workshops provide hands-on exposure to the latest developments in the search marketing industry.

“The three people we’ve lined up to lead these workshops, Brian Eisenberg, Liana Evans and Jessica Bowman, are not only experts in their respective search arenas, but they are experts in being able to convey information for marketing practitioners at any level,” said Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ.com. “The three topics, while always relevant, are especially so in today’s tough economic times when every organization has to work towards getting the most out of every budget dollar spent.”

The Workshops

The Call to Action Workshop – Conversion Optimization Training is a full-day workshop in two four-hour parts. Led by Bryan Eisenberg, Co-Founder of Future Now, Inc., the workshop will demonstrate how these skills are essential for building a user- and search-friendly site that converts visitors into buyers. Working from their laptops on their own websites, participants will learn the roles of web analytics, web design and usability, information architecture and search engine optimization in the context of conversion rate marketing.

The Social Media – Planning Strategy, Monitoring & Measuring Your Way to Success half-day workshop, taught by Liana Evans, Director of Social Media for Serengeti Communications, runs from 8:00 a.m. to 12:00 p.m. Marketers already implementing Twitter, Facebook, YouTube, Flickr and LinkedIn as a component of their marketing strategy can benefit from this workshop which goes into the strategy, monitoring and measuring of social media components. Workshop attendees will learn how to research, plan, monitor and measure their way to successful, cost-effective social media marketing

The How to Create a Successful SEO In-House Program half-day workshop from 1 p.m. to 5 p.m. will be led by Jessica Bowman, SEO Strategist and In-house SEO Expert, SEMinhouse.com. Suitable for companies beginning an in-house SEO program and for companies facing the challenges of implementing an SEO program, the workshop assists participants in creating a specific action plan for getting their SEO changes incorporated into the organization.

To register for the SES New York training workshops, visit http://www.searchenginestrategies.com/training/newyork/

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit http://www.IncisiveMedia.com.

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