Tag Archives: Training

First Lady of SEO Training, Robin Nobles, Celebrates 6 Years of Online Search Engine Web Training on June 29, 2004

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Hattiesburg, MS (PRWEB) June 28, 2004

Well-known search engine industry educator Robin Nobles is celebrating six years in online search engine education and training business tomorrow. Robin Nobles is a familiar name within the SEO industry and is recognized as the very “first lady of SEO training,” having opened the first online search engine marketing courses on June 29, 1998.

Back then, there were not very many women operating in online technical businesses. Robin Nobles was the very first person to develop a structured series of comprehensive courses and lessons in search engine marketing which attracted students from nearly every country who needed solutions for top search engine visibility.

Robin Nobles stated, “Six years ago, I developed and created the very first online SEO courses, and I’ve been updating and adding content to them each month since then.

What’s really special about this ‘anniversary’ is that we’re going to go back and talk to some of those very first search engine marketing students and interview them about what it was like to compete in those early days. Many of them have some fabulous success stories, and it’s going to be fun hearing their search engine challenges and successes first hand.”

The 6th anniversary of http://www.onlinewebtraining.com is quite a celebration considering that some of those early students have gone on to become very well recognized leaders in their specific industries.

We’ll be publishing a series of interesting interviews over the next several days and posting them on our other free public articles library at http://www.searchengineworkshops.com/articles.htm

l. When asked about what changes have taken place in the last 6 years of search engine training at her company, Robin explained, “In around January of 2002, I partnered with another well-known educator, John Alexander, and together we fashioned the very first live, hands-on workshops through a new partnership called ‘Search Engine Workshops.’ With the closing of my other company, the Academy of Web Specialists, and the popularity of our live workshops, there are probably a few people who are not even aware that the online SEO classes are still going strong at http://www.onlinewebtraining.com.

“These online courses have always been extremely popular with business owners who do not want to travel and prefer to study online. The courses can be taken through self study or with an instructor, and students can even choose to earn university CEUs. The online courses have always been an excellent and effective way to study search engine marketing, and literally thousands of students have taken the courses over the past six years.”

Asked about her thoughts for the future, Robin explained, “Things are continually changing in the search engine marketing industry, and our goal is to become a resource center for students and professionals alike.

Earlier this year, we opened the World Resource Center for search engine marketers at http://www.sew-wrc.com which has a massive collection of detailed content, instructional chats, and much more, all geared to help professionals keep up with the latest industry changes.

“We also have started expanding our delivery of training through the new Totally Non-Technical (or TNT) Workshops which are now being offered to help the average street level business owners who may have little or no technical background. We think these workshops will be very valuable to those who are looking for one-on-one instruction in gaining top placement, but with no need for technical experience

required.”

Finally, recent congratulations for her 6 year anniversary of http://www.onlinewebtraining.com were extended to Robin Nobles by a number of notable SEO industry peers including Michael Campbell of Dynamic Media Corporation, Brent Winters of FirstPlace Software, Stephan Mahaney of Planet Ocean, Andy and Mike Mindel of Wordtracker, Ginette Degner, Dave Barry of Computer Concierge, Michael Marshall of ThemeMaster, and her partner, John Alexander.

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Search Engine Academy Expands SEO Training to San Francisco Bay Area

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San Francisco, CA (PRWEB) November 14, 2008

Robin Nobles and John Alexander have asked usability expert, Thomas W. Petty to join the Search Engine Academy family of educators. In the following interview, John Alexander, Director of Search Engine Academy asks associate SEO educator Thomas W. Petty a few questions about his views about SEO skills training:

John Alexander:

Hi Tom and welcome aboard our family of Search Engine Academy Associates. My first question for you is to ask What would you say is one of the most misunderstood aspects of SEO today? If you had to get it down to one single biggest misconception or idea, what would it be?

Thomas W. Petty:

http://www.bayareasearchengineacademy.org

I’d say that you can set it and forget it (or that it’s easy.)

It takes work and constant babysitting. Most businesses don’t understand that the Internet is where everyone shops, and it doesn’t matter how much of a niche business you’re in. I showed one client a list three pages long of searches for his pretty unique business. We’ve built a new site and optimized it, and he’s getting calls from all over the country because he’s listed on top of the search engines for his industry. But we’re continuing to change the content to attract new search terms that are harder to reach or more unique than just “basic” search terms.

John Alexander:

Tom, Can you please say a few words about the importance of ongoing support and

coaching.

Thomas W. Petty:

Sure John. Mentoring and support is a must. The playing field changes every day.

I learn new things every week, and to be successful anyone who is “doing” SEO has to stay on top of things. What I call “traditional” SEO won’t be as effective in the very near future as new things take its place. If what you are doing today is working, you’ll soon be left behind with no skills if you don’t keep up with the changes. It’s sort of like programming languages, there’s always a new version, a new tool, a new way, a new mindset. No one programs in Assembly, BASIC, FORTRAN or COBOL any more (well, not much anyway). New languages, methodologies, and tool sets have evolved to take their place.

John Alexander:

Okay, great viewpoint. But What do you suppose will be the biggest surprise to the SEO industry in 2009?

Thomas W. Petty:

The landscape is changing every day. Traditional SEO won’t be as effective as it once was, because:

1. Competitors are figuring out how to get themselves locked in at high positions on the search engines

2. The search engines are serving up “personalized” results based on users’ past searches, not just based on strict rules of SEO

3. Social media (so‐called Web 2.0) is taking the world by storm, and most people haven’t figured that out yet. Optimizing commercials on YouTube, on‐line press releases, blogs, MySpace and Facebook, client community interaction, etc.

Read Groundswell by Charlene Li and Josh Bernoff. It’s not “coming soon” – it’s here today!

John Alexander:

Thanks Tom. Is there anything our readers need to be aware of and/or prepared for? If so, what would that be in your opinion?

Thomas W. Petty:

Strap on your three point shoulder harness and pull it tight, because the Internet is changing fast. It will only continue to evolve as clever people put new tools in our hands and new technologies allow things to happen that weren’t even imagined a year ago.

Just look at YouTube, blogs, MySpace, Facebook, Digg, Twitter and a lot of other things that have taken the world by storm. All of these things are being used to market business, and be used in new ways that weren’t part of the original vision of the creators. As these and other systems evolve, the groundswell of the masses will shift. It can’t be controlled. It can only be leveraged.

John Alexander:

Tom, Will you be offering training in San Francisco the Bay Area and Sacramento that will provide for new career opportunities?

Thomas W. Petty:

Absolutely!

Anyone who is involved with Web development can no longer just “build Web sites”. Today’s Web sites are far more advanced, incorporate a lot of elements including usability into them, and more and more businesses are asking for proof that their shiny new Web sites are making them money.

Traditional marketing is drastically changing. Print, audio (radio) and video (television) marketing must be tied into the Internet and tracked. Any marketing business that wants to stay competitive in the next 5 years has to be able to tie the two together through SEO, analytics, tracking codes, and embrace new media outlets such as YouTube, Flickr, and so on that can be even more effective

than a print campaign.

John Alexander:

Let’s hear about what opportunities there are today for skilled SEO talent?

Thomas W. Petty:

Businesses are begging for help. Their competitors are showing up on the search engines above them, and they don’t understand why. Traditional marketing (YellowPages

SES New York Offers Search Engine Marketing (SEM/SEO) Training Courses

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New York, NY (PRWEB) February 19, 2009

As budgets continue to shift from print, direct mail and other traditional marketing practices to search engine marketing, online marketing conference Search Engine Strategies (SES) New York, taking place March 23-27, will feature two full days of training for marketers to learn the ins and outs of this rapidly growing sector. The SES Training (http://www.searchenginestrategies.com/newyork), historically held on the last day of each show, will kick off SES New York on Monday, March 23. Marketers can then apply the knowledge they gain from the show during hands-on workshops hosted by Bruce Clay and Web Analytics Association on Friday, March 27 at the Hilton New York.

As search marketing becomes a significant item in every successful business’ marketing efforts, marketers, web developers, search engine optimization (SEO) consultants, search engine marketing (SEM) specialists and PR professionals all need stay up-to-date with the latest knowledge and tactics. These search marketing workshops provide the practices, applications and hands-on exposure needed to become (and remain) a top performer in the field. Registrants will leave these intensive workshops with the skills to improve their web visibility and business ROI.

SES classes include:

-Search Engine Marketing Metrics & Myths: searchenginestrategies.com/newyork/training.html#sem-metrics-myths

-How to Create a Successful In-House SEO Program: searchenginestrategies.com/newyork/training.html#in-house-seo

-Making Pay Per Click Pay – Best Practices in Pay Per Click Advertising: searchenginestrategies.com/newyork/training.html#pay-per-click

-Landing Page Testing Crash Course: searchenginestrategies.com/newyork/training.html#landing-page

-Blogging for Business: searchenginestrategies.com/newyork/training.html#blogging-business

-Search Engine Optimization (SEO) Workshop: searchenginestrategies.com/newyork/training.html#seo

Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, SearchEngineWatch.com and the ClickZ Network said, “Search marketing is the fastest growing discipline of marketing. It doesn’t matter if you’re new to the field or are an experienced web marketer – there is always more to learn. We have more hands-on training at SES New York than at any other digital marketing show because our attendees are the ones that stay on top of their game.”

Further, search engine optimization and internet marketing company Bruce Clay, Inc. is offering a one-day SEO training course on Friday, March 27. The concentrated one-day SEO course will cover search engine-friendly tactics and proven strategies for optimizing a web site. Ethical SEO best practices taught will include proper keyword selection, content analysis and editing, avoiding spam, link building and more. Students will also receive a free one-year subscription to the SEOToolSet, which is Bruce Clay’s full suite of industry-leading SEO tools and reports.

The Web Analytics Association has also partnered with SES New York to host two day-long workshops on Friday, March 27 that focus on online marketing campaign measurement and web analytics for site optimization. Marketers responsible for driving traffic through online advertising, search, or email marketing, improve navigation, increase engagement and improve conversion rates will learn the keys to success.

Those who register by Friday, March 6, 2009, for SES New York will save $ 200. For more information on SES Training workshops, see searchenginestrategies.com/newyork.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit http://www.incisivemedia.com.

The American Lawyer, Daily Business Review, Legal Week, Post, Risk, Real Estate Forum and Search Engine Strategies are trademarks or registered trademarks of Incisive Media, LLC or affiliated entities.

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Related Seo Press Releases

International Search Marketing Training in New York City

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New York, NY (PRWEB) August 12, 2011

Delegates at the first International Search Summit to be held in New York will hear speakers from a wide range of backgrounds, all of whom have expertise and in-depth knowledge of search and social media marketing on a global scale.

Speakers at the one day conference will include Russian search engine Yandex, Korean search engine Naver, global software brand Autodesk, social engine Topsy, as well as well-known international search specialists Bill Hunt and Andy Atkins-Kr

SEO training for aspiring SEO specialists

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The importance of a well optimized site cannot be underestimated in today’s web-savvy world. Establishing a robust web presence has become more important than ever. A well optimized website can generate awareness about your business and boost your sales. It can attract an avalanche of traffic to your site. It can give you more conversions and customers. The good news is that you can optimize your own site and do SEO marketing yourself. A live SEO course can help you achieve your search engine optimization goals. It ensures live personalized one-on-one training. You are bound to meet with success. Interestingly, the course is backed by ‘money back guarantee’ – so you don’t have a cause for worry.

Opting for a live SEO course is advantageous in more ways than one. One of the major benefits is that it is cheaper than seminars and consultations. A course like this will not burn a hole in your pocket. It will certainly not cost you a fortune. The course covers wide-ranging areas of search engine optimization, thereby training you to become a qualified SEO specialist. Once your become an SEO specialist, you can offer training to your own clients. Isn’t that amazing?

SEO training is especially beneficial for aspiring SEO consultants. It can help them master and understand the many aspects of SEO. From basic concepts to core concepts and advanced techniques, they will learn it all. It will gear them to succeed in all their SEO campaigns. Professional SEO instructors are highly skilled and knowledgeable. You will certainly learn a lot under their expert guidance and tutelage. They have years of experience behind them. Since they have a fantastic track record of successfully optimizing various sites, they can help you optimize yours. You can look forward to personalize SEO training to attain your specific goals.

A comprehensive SEO training course ensures you meet your search marketing needs. It is bound to improve your chances of success. In fact, it is a prerequisite for online success. The importance of optimization cannot be ignored. Moreover, you will end up making enormous savings. This is because you will be able to optimize your website yourself. You wouldn’t have to hire the services of professionals to optimize your site. As a matter of fact, hiring a professional for SEO work can create a dent in your budget. A well designed SEO course is a popular alternative to hiring a professional.

Incidentally, most SEO courses optimize your site as part of SEO training. This is yet another advantage of training. Your site is likely to be well positioned in premier search engines. You will definitely achieve high search engine rankings. Save yourself the headache of hiring professionals. Safeguard yourself against the so-called unscrupulous professionals who boost rankings artificially. Master the tricks of the trade yourself at unbelievably competitive prices. Useful SEO courses can help you make your presence felt online. Enroll yourself now!

Jim Harper is the author of this article on SEO Training. Find more information on SEO Training Course here.

Search Engine Academy of Oregon is Named One of the Top 5 SEO Training Programs by TopSEOs

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Portland, Oregon (PRWEB) February 5, 2009

Search Engine Academy of Oregon has secured the number 4 rank on this month’s list of the top 5 SEO training programs. The monthly rankings list published by TopSEOs.com is a guide to the cream of the crop of internet marketing vendors in the industry.

“It means a lot to Search Engine Academy of Oregon to receive such acknowledgement from a reputed and established source. Being part of this ranking makes us feel like we have been rewarded for our hard work and efforts”, said Colleen Wright, President and CEO.

Search Engine Academy of Oregon is included in this list for its consistent performance and the superior services rendered to its SEO training students.

topseos seeks out the leading firms in the industry through rigorous evaluation criteria that includes:

Competitive advantage
Superior services and pricing
Customer and technical support
Response to client problems
Innovations that set it apart from the competition
Overall efficiency
Overall performance

As part of the evaluation process, students of Search Engine Academy of Oregon are asked to give feedback on general and project specific questions such as:

Rate your overall experience.
What type of needs analysis was conducted before work initiated?
Did the training program tackle relevant issues?
Is there a noticeable change in your skill set after having attended the training program? If so, what do you now excel at?
What were the most complex / challenging technical aspect that the training covered?

“The whole industry looks to us to identify reliable and accurate benchmarks and Search Engine Academy of Oregon has proven by its performance that they deserve to be on this coveted list”, shared Jeev Trika, partner at topseos.

About Search Engine Academy of Oregon

Search Engine Academy of Oregon is a subsidiary of Response Interactive LLC, an interactive marketing agency based in Portland Oregon. The Search Engine Academy of Oregon offers 2, 3 and 5 Day SEO Training classes that teach a six step, stress free approach to search engine optimization. For more information on SEO Training programs in Portland, Oregon, please visit the http://www.sea-oregon.com website.

About topseos

Since its introduction in 2002, topseos has been identified as an independent authority on vendors who supply internet marketing products and services ranging from the best search engine optimization companies to the best pay per click management tools. In addition, topseos connects thousands of businesses each year that are looking for internet marketing services with those who provide it.

With dedicated online presence in the US, UK, Canada and Australia, topseos continues to make a global impact in the internet marketing arena.

Company Contact:

Search Engine Strategies (SES) to Offer SEM and SEO Training in New York City on November 5

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New York, NY (PRWEB) October 5, 2009

New York, NY — On Thursday, November 5, 2009, Search Engine Strategies (SES) will offer search engine marketing (SEM) and search engine optimization (SEO) training courses in New York City. The SEM and SEO training, which will be held at the Downtown Conference Center, 157 William Street, will include one all-day session in a two-part workshop and two half-day workshops. The morning sessions will be held from 8:00 a.m. to 12:00 p.m., and the afternoon sessions will be held from 1:00 p.m. to 5:00 p.m.

The training, geared to in-house and agency marketing professionals, consultants, site designers and website owners, offers an opportunity to interact with SEM and SEO experts in a small-class setting. The intensive workshops provide hands-on exposure to the latest developments in the search marketing industry.

“The three people we’ve lined up to lead these workshops, Brian Eisenberg, Liana Evans and Jessica Bowman, are not only experts in their respective search arenas, but they are experts in being able to convey information for marketing practitioners at any level,” said Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ.com. “The three topics, while always relevant, are especially so in today’s tough economic times when every organization has to work towards getting the most out of every budget dollar spent.”

The Workshops

The Call to Action Workshop – Conversion Optimization Training is a full-day workshop in two four-hour parts. Led by Bryan Eisenberg, Co-Founder of Future Now, Inc., the workshop will demonstrate how these skills are essential for building a user- and search-friendly site that converts visitors into buyers. Working from their laptops on their own websites, participants will learn the roles of web analytics, web design and usability, information architecture and search engine optimization in the context of conversion rate marketing.

The Social Media – Planning Strategy, Monitoring & Measuring Your Way to Success half-day workshop, taught by Liana Evans, Director of Social Media for Serengeti Communications, runs from 8:00 a.m. to 12:00 p.m. Marketers already implementing Twitter, Facebook, YouTube, Flickr and LinkedIn as a component of their marketing strategy can benefit from this workshop which goes into the strategy, monitoring and measuring of social media components. Workshop attendees will learn how to research, plan, monitor and measure their way to successful, cost-effective social media marketing

The How to Create a Successful SEO In-House Program half-day workshop from 1 p.m. to 5 p.m. will be led by Jessica Bowman, SEO Strategist and In-house SEO Expert, SEMinhouse.com. Suitable for companies beginning an in-house SEO program and for companies facing the challenges of implementing an SEO program, the workshop assists participants in creating a specific action plan for getting their SEO changes incorporated into the organization.

To register for the SES New York training workshops, visit http://www.searchenginestrategies.com/training/newyork/

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit http://www.IncisiveMedia.com.

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Find More Search Engine Optimization Press Releases

Search Engine Strategies (SES) to Offer SEM and SEO Training in New York City on November 5

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New York, NY (PRWEB) October 5, 2009

New York, NY — On Thursday, November 5, 2009, Search Engine Strategies (SES) will offer search engine marketing (SEM) and search engine optimization (SEO) training courses in New York City. The SEM and SEO training, which will be held at the Downtown Conference Center, 157 William Street, will include one all-day session in a two-part workshop and two half-day workshops. The morning sessions will be held from 8:00 a.m. to 12:00 p.m., and the afternoon sessions will be held from 1:00 p.m. to 5:00 p.m.

The training, geared to in-house and agency marketing professionals, consultants, site designers and website owners, offers an opportunity to interact with SEM and SEO experts in a small-class setting. The intensive workshops provide hands-on exposure to the latest developments in the search marketing industry.

“The three people we’ve lined up to lead these workshops, Brian Eisenberg, Liana Evans and Jessica Bowman, are not only experts in their respective search arenas, but they are experts in being able to convey information for marketing practitioners at any level,” said Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ.com. “The three topics, while always relevant, are especially so in today’s tough economic times when every organization has to work towards getting the most out of every budget dollar spent.”

The Workshops

The Call to Action Workshop – Conversion Optimization Training is a full-day workshop in two four-hour parts. Led by Bryan Eisenberg, Co-Founder of Future Now, Inc., the workshop will demonstrate how these skills are essential for building a user- and search-friendly site that converts visitors into buyers. Working from their laptops on their own websites, participants will learn the roles of web analytics, web design and usability, information architecture and search engine optimization in the context of conversion rate marketing.

The Social Media – Planning Strategy, Monitoring & Measuring Your Way to Success half-day workshop, taught by Liana Evans, Director of Social Media for Serengeti Communications, runs from 8:00 a.m. to 12:00 p.m. Marketers already implementing Twitter, Facebook, YouTube, Flickr and LinkedIn as a component of their marketing strategy can benefit from this workshop which goes into the strategy, monitoring and measuring of social media components. Workshop attendees will learn how to research, plan, monitor and measure their way to successful, cost-effective social media marketing

The How to Create a Successful SEO In-House Program half-day workshop from 1 p.m. to 5 p.m. will be led by Jessica Bowman, SEO Strategist and In-house SEO Expert, SEMinhouse.com. Suitable for companies beginning an in-house SEO program and for companies facing the challenges of implementing an SEO program, the workshop assists participants in creating a specific action plan for getting their SEO changes incorporated into the organization.

To register for the SES New York training workshops, visit http://www.searchenginestrategies.com/training/newyork/

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit http://www.IncisiveMedia.com.

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SEO Training Class to Follow Search Engine Strategies Chicago

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Chicago, IL (PRWEB) September 25, 2007

SEO-PR and Searching for Profit today announced that they will offer an SEO training class focused on “Getting found in all the right places” following the Search Engine Strategies Conference & Expo 2007 in Chicago (http://www.searchenginestrategies.com/chicago/training.html). Greg Jarboe of SEO-PR and Amanda Watlington of Searching for Profit will teach the half-day search engine optimization training class at the Chicago Hilton on Friday, December 7, 2007, following the SES Chicago event.

According to Jarboe, “Universal search changes everything! The advent of Google’s Universal Search has been called the most radical change to its search results ever.”

Watlington adds, “So, how do you take advantage of Google’s new approach, which blends listings from news, blog, video, and image search among those it gathers from web search? In other words, how do you get found in all the right places?”

The SEO training class, which will run from 8 a.m. to noon, is designed to answer these questions. It is for public relations professionals as well as search engine marketers, who both need to understand how to optimize content for Google News, Yahoo! News, Google Blog Search, Technorati, Google Image Search, Flickr, YouTube, Yahoo! Video and a growing variety of other sites.

During this workshop, participants will learn how to:

Pick target keywords for news, blog, image, video and web search engines;
Position keywords in crucial locations;
Create original and unique content of genuine value, including text, images and video;
Avoid search engine stumbling blocks;
Build inbound links intended to help people find interesting, related content;
Just say no to search engine spamming;
Submit a Sitemap, RSS feeds, and videos to search engines and directories;
Verify and maintain listings; and
Go beyond web search engines to include key vertical search engines.

After attending this half-day workshop, search engine marketers and public relations professionals will be able to optimize, distribute and measure:

Press releases
RSS feeds
Images
Video files

The SEO training class can be taken in addition to the Search Engine Strategies Chicago conference, which runs December 3-6, 2007, or independently. There is an additional cost to attend – a half-day pass is $ 745.

Go to http://www.searchenginestrategies.com/chicago/training.html to view a description of this and five other search training classes.

About Greg Jarboe

Greg Jarboe is the president and co-founder of SEO-PR, a search engine optimization firm and public relations agency with offices in San Francisco and Boston. SEO-PR is one of 10 companies that Larry Chase’s Web Digest for Marketers named to its Who’s Who in SEO Experts. SEOmoz.org has put SEO-PR on its Recommended List of SEO Consultants, Experts, Firms and Service Providers.

Greg is a frequent speaker at Search Engine Strategies, WebmasterWorld’s PubCon, and other industry conferences. Gord Hotchkiss, who writes the Out of My Gord blog, has called Greg “the guru of cranking up web visibility through effective optimization of press releases and leveraging news search.” Lee Odden, who writes the Online Marketing Blog, has called Greg “a pioneer in the field of using search engine optimization in combination with press releases.”

Greg has more than 25 years of experience in public relations, marketing, and search engine optimization at Lotus Development Corp., Ziff-Davis, and other companies. He graduated from the University of Michigan, attended the University of Edinburgh, and worked on his Masters at Lesley College. He is a member of the Market Motive faculty, which teaches the concepts and best practices of Internet marketing.

About Amanda Watlington

Amanda Watlington Ph.D., A.P.R is the founder of Searching for Profit, a consultancy that focuses on how businesses can leverage search engines and new media such as blogging, RSS and podcasting to achieve marketing objectives. She has over twenty years of experience as a communications, sales and business strategy consultant, and over ten years as a Web marketer. For clients, Amanda has developed award-winning print, Web, training, and presentation media.

Amanda is the author of two books. Her most recent book is Business Blogs: A Practical Guide. Amanda is a sought-after presenter and a recognized industry thought leader. She appears regularly as a speaker at Search Engine Strategies and DMA’s Annual and Multi-Channel Marketing conferences, and WebmasterWorld’s Search conferences. She serves on DMA’s Search Engine Marketing Council, She is the co-chair of the Web Analytics Association’s research committee and has served on the search and research committees of IAB.

Lee Odden, who writes the Online Marketing Blog has stated that “Amanda is famous for her in-depth knowledge of blogs, RSS and podcasting.”

Her education includes a Ph.D. in Classics from the University of North Carolina at Chapel Hill, and an M.B.A. in Marketing from Eastern Michigan University. She is a member of the Direct Marketing Association (DMA), the Web Analytics Association (WAA), and the Public Relations Society of America (PRSA) and has an APR accreditation.

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More Search Engine Optimization Press Releases

SEO Training Programme Launched

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(PRWEB) August 17, 2010

Achieving good rankings in the search engines is a requisite to success for many if not most businesses in the 21st century. It is often the case though that most business simply cannot afford the services of internet marketing agencies and SEO professionals leaving many business owners and marketing managers in the cold when it comes to attempting to compete with their more clued up and wealthy competitors.

Veteran online marketeers Lee Smith and Andy Maclean have launched a new website; http://www.ppcandseotraining.net which enables those with a small budget to learn how to master the techniques to achieve good organic rankings and success through paid search marketing. The new business, PPC & SEO Training is designed to be affordable and accessible to small businesses regardless of budget.

PPC & SEO Training’s COO Lee Smith says: “We know from experience that many of the enquiries both Andy and I receive in our other web marketing businesses we just cant help with and most of the time its because of budgetary constraints. Rather than cast these frustrated business people aside we wanted to offer a service that enables people to effectively and remotely learn about SEO and pay per click. One of the key USP’s our training service offers is that our customers receive detailed and bespoke screencast tutorials that we have recorded so the learning experience is accessible and helps users more easily understand what could be seen as complex subjects.”

As well as ‘how to’ screencasts customers will also be awarded credits which provide them with a level of support suited to their budget and chosen membership level. They can ask questions relating to their own websites and get expert and fast answers. The service is entirely web based so there is no travelling to classrooms or fitting the learning around other travel commitments. Regardless of membership level customers can inexpensively purchase additional credits if their questions or problems become more demanding.

For futher information please visit http://www.ppcandseotraining.net

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